#1 Certified Analysts and Account Managers — Any company that achieves Google Partner status must have employees with Google Adwords certifications managing their clients’ accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for customer care best practices.
#2 Masters of AdWords Features — Google Partners must be well-versed in all the features of AdWords and use them in a way that is profitable to the client.
#3 Google Ensures Profitability & Quality Customer Servicee — Google does this by reviewing an agency’s MCC or client accounts to make sure that they are giving their clients optimal service through improved quality scores
#4 Get a Leg up on the Competition with Beta Features – Companies that have achieved Google Partner status have access to Google’s beta features. This means that after Google has developed a new feature or application, its partners can test and use this feature up to a year or more before it is available to the general public.
#5 Don’t Wait in Line – Google Partners with a large ad spend have their own Google Reps that they can contact any time a client has an issue without waiting in line.
#6 Guaranteed Testing & Innovation – Google Adwords Partners are required to show that they are actively doing split testing on ads to attract the greatest volume of customers to a client’s site. Google checks for multiple ads per campaign group to ensure the use of different keywords and messaging.
#7 Proven To Be Reliable – A company that doesn’t continue to maintain Google’s standards for partner status can have their badge removed. This ensures that a high standard of service is maintained no matter the date that Partner Status was achieved. When you work with Leverage Marketing, you get a double quality guarantee: the guarantee that the we offer and that of Google itself.