Geoff Dyck

I started out as a black hat affiliate in 1999. Since 2006 I have gone all white hat. My core competencies are Search Engine Optimization/Marketing, Pay Per Click Advertising and Google Analytics.

May 112012
 

{Insert} over used token graph going up and right.

Lately a few people have asked me about Top Level Domains and in particular .tel domains. There is a perception by some people, that the .tel TLD is going to shake up the search engine landscape.

What is a .tel domain?

The purpose of .tel is to provide a single place-mark for Internet communication services. Subdomains are used to represent contact details of individuals and or businesses. Contact information is embedded in the DNS (Domain Name System) thus providing a world-wide contact directory. Kind of a neat idea when you think about it. These domains can be used to host contact info but they cannot be used to host websites. The upshot is you can’t host content but you do get a contact directory that requires no hosting. This is very unique as other top level domains require hosting. Traditionally DNS has only been used to return IP addresses to resolve domain names and other Name Service lookups.

What does it look like?

Here is the data from Google.tel the worlds largest marketing agency.

BEGIN:VCARD
VERSION:3.0
URL:http://www.google.com
URL:http://google.tel
X-GENERATOR:telProxy vCard 1.0
END:VCARD

Pretty boring stuff. Not a lot of data and kind of useless,since all they tell us is you can find them Google.com.

Accuracy of data

Part of the pitched benefits is accurate contact information as it was first released to trademark holders only and therefore could be a signal that Google might use, sort of like a citation is used in local search. However, since March 24, 2009 anybody can register any domain that is available. Given this I see no reason for .tel contact info to be more accurate than any other source.

Claims people make about .tel

I will summarize the claims first and then address each one:

1) … new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will.

2) I have a few DotTel domains with multiple page on Google rankings! Check this brother ” coffeeshop Scheveningen ” ” pinnen Scheveningen ” And my adult domain (managed above) has 50.000 page views a month Thanks to Google And DotTel afcours !

3) You forgot to mention how mobile friendly .tel is.

4) Some surmise the records in .tel are very structured and thus make is easy for Google to index

5) Its shiny and new and hopefully its the magic bullet I could never find.

6)Your .tel name gives you a branded link that you can share and post on all of these sites enabling you to drive more sales and client leads back to your business.

7) A .tel name gives you more exposure in search results.

8) A .tel name is also a very powerful stand-alone web presence that presents all your key information in a mobile-friendly way to benefit from the boom in mobile search

Claims people make about .tel and my rebuttal

1) … new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will.
Rebuttal: Total and utter bullshit. If your .tel “site” out ranks your own site you have got some serious issues. Given that .tel only contains contact info, just how many phrases could this domain rank for? Sure it might rank well for your name or phone number. But if they knew your number already, why would they search it? Also ranking for your name is pretty trivial.

2) I have a few DotTel domains with multiple page on Google rankings! Check this brother ” coffeeshop Scheveningen ” ” pinnen Scheveningen ” And my adult domain (managed above) has 50.000 page views a month Thanks to Google And DotTel afcours !
Rebuttal: Holy shit you just destroyed 1,490 other raking sites. Boring! No disrespect to the fellow this is about. I am not putting you down but rather your statement. No offence to you good sir.

3) You forgot to mention how mobile friendly .tel is.
Rebuttal: This is very true as it is very mobile friendly. But consider its serving up a scant few lines of contact info, would we expect anything less? I would take .tel traffic over nothing but I would rather engage them on my site where I can actually convey more than a business cards worth of info. Every click a potential customer has to make will only hurt your chance for engagement.

4) Some surmise the records in .tel are very structured and thus make is easy for Google to index.
Rebuttal: Its 2012 and I am thinking that Google is pretty good at indexing anything with links. If you have troubles with indexing them maybe you should consider a xml sitemap.

5) Its shiny and new and hopefully its the magic bullet I could never find.
Rebuttal: Internet marketing is fraught with the latest and greatest bullshit. No industry suffers from this syndrome more than IM. There are no magic bullets left, they were all used up by the black hats back in the day.

6)Your .tel name gives you a branded link that you can share and post on all of these sites enabling you to drive more sales and client leads back to your business.
Rebuttal: Epic mega ultra fail! A branded link? WTF does that mean? Who on God’s green earth would prefer to be sent to page with not much more than a mailing address. Why send clients back to your site when you would be better served to have them land on your site in the first place.

7) A .tel name gives you more exposure in search results.
Rebuttal:  This is like a hot wire in arse. If this was true you should go out and buy everyone one of the 330+ TLDs that exist. Then while you’re at it, you might as well build duplicate sites on the plethora of free website hosting platforms. Oh and then don’t forget to pay for a search engine submission service that will submit your site to 500+ search engines. Seriously though don’t do that.

8) A .tel name is also a very powerful stand-alone web presence that presents all your key information in a mobile-friendly way to benefit from the boom in mobile search.
Rebuttal: Yes this is very true. .tel is stand alone and is mobile friendly, but how is this powerful? Shit a .txt file is so mobile friendly it make my nuts hurt. If you believe this BS you might think that Facebook serving mobile users is some form of Haitian voodoo. Mobile sites are pretty trivial these day.

Conclusion

Having a .tel is never going to hurt your business. If you have nothing better to do and don’t want to miss the boat then get on board lil buddy. But if you think this is going to be a game changer you are dead wrong.

By now you agree with me or your saying this guy is an arrogant A-hole. If you judge me to be the later, may I introduce you to Matt Cutts.

Matt Cutts, Google’s search quality demi God, just shot this down on Google+:

I read a post by someone offering new top-level domain (TLDs). They made this claim: “Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will.”
Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.
Author: Geoff Dyck

PinterestShare
May 092012
 
rich-snippet-auhtor-tag

Google has given authors the chance to markup their content. The idea is to display the author information in the search results, this in turn helps people discover worthy content. This will also help content creators get credit for creating the content in the first place. It can also help people find all the content an author has written across the internet.  I have created a keyword research guide with the appropriate authorship markup and the results in the SERP look like this.

Google Authorship Markup

People can easily recognize faces, so as they see your mug shot shown in the results it will draw their eyes to these results. Of course  if people appreciate your content the image helps click-throughs as they want to read more of your great content. This just one more way to brand yourself as person within your company. Companies cannot be authors. Also keep in mind that this is one more way to show Google you are on the ball and trying to help them improve their users experience.

How To Setup Google Authourship Markup

Step 1) In order for your authorship information to show up in the search results you will need a Google+ profile. In your Google+ profile make sure that you have a recognizable headshot. Google can detect faces so do not use a logo or any kind of non-human face for this.

Step2) Authorship tags use the rel attribute. For example:

Author: <a href=”https://plus.google.com/114701936523010108318?rel=author”>Geoff Dyck</a>

All you have to do is replace the red parts with your Google+ profile ID and of course replace my name with yours. Every time I post content I simply add this line of code above to enable the author tagging.
Note:this link needs to contain the ?rel=author parameter. If this is missing, Google will not be ale to associate your content with your Google+ profile.

Step3) Add a link from your Google+ profile that links to the site that your contributing to. In the “Contributor to” field you  will supply this reciprocal link.

 

 

 

Step4) Test your rich authorship  snippet with the Rich Snippets Testing Tool. A successful test will return these results:

 

 

 

 

 

 

Additional Google  links of reference:

Author: Geoff Dyck
PinterestShare
May 082012
 

Google Analytics UTM Link Tracking

Campaign Tracking

This is not your usual post about how great Google Analytics is and all the wonderful things you can do with it. Rather this post is about a dead simple method for tracking traffic that most people are not aware of. The is a must read if  UTM is a term that is new to you.

How to track what marketing strategy drives the best traffic to your website

Tracking your marketing efforts is a very important process and with Google Analytics you can see which of your marketing initiatives are truly paying off. Google Analytics can show you which sites are sending you traffic, but the missing part though is which specific website page, banner, ad or social media posting is providing the greatest yield. Without this data you can’t effectively tweak and test new ideas or improve existing efforts. Below are some examples where we need more detailed data than Google Analytics shows by default.

Example #1 – You have two banners (Banner A and Banner B) showing on another site (super-duper-offers.com) and you want to track the clicks through to your site. By default Google Analytics would only show the SUM of the traffic from Banner A and Banner B and does not show how much each banner contributed to traffic accordingly.

Example #2 – You want to track two links within a single email that you send to your clients. By default Google Analytics again would only show the traffic created from the email provider as a whole and would not divulge which link was working best or even which emails generate the most traffic for your site. As we see in the image above mailchimp is sending us traffic but we have no idea which email link is creating this traffic.

Example #3 – You want to learn which of your Facebook updates post is bringing the most traffic to your site. You may have many posts which drive a lot of traffic, but what you really want to learn is which post(s) are really translating into traffic to your site. By default you would only know the sum of all traffic coming from Facebook.

Anywhere you are creating content that links to your site is a good place to consider this problem. Without this desired data you are really missing out on being able to have effective observations. Without these observations you are not able take action based on the performance of your past efforts. The method I am about to show you is dead simple and takes only one extra minute of your time. To pull this off we will use UTM tagging.

What is UTM tagging?

UTM tagging is a human readable and simple suffix we add to our links. UTM stands for Urchin Tracker Module. While this may have a complicated sounding name, I assure you it is dead easy to implement and will pay off in spades with the intelligence that you will gain. By default when you see “All Traffic” in Google Analytics you see a column with Source/Medium (as depicted in the image above). Source is the root source of traffic such as Google. The medium would be the specific channel within the Source. For example Google has an “organic” medium to denote organic traffic.

How do I tag my links?

The easiest way to make these links is 3 steps using the Google Tool: URL Builder.

Step 1) Simply enter the URL of your site.

For my site I enter:

http://terrapinmarketing.com/

Step 2) We need to define the following 3 fields that are required.

  • Campaign Source
  • Campaign Medium
  • Campaign Name

Campaign Source is where the link is coming from. For example we are showing 2 banners on a site called super-duper-offers.com. For this field we would supply super-duper-offers. We don’t need to supply a URL here, but it does need to be memorable and something that makes sense to you later when you do your reporting.

Campaign Medium is the specific page or link from the domain above. For our banners we are using banner_a and banner_b.

Campaign Name is as simple as it sounds. In this case I am calling it the Summer_2012. If I was running new banners or offers each season this would a good name for it. There is no wrong name as long as it makes good sense to you.

When you have entered the required fields you then click the “Generate URL” button. The resulting “banner a” link looks like this:

http://terrapinmarketing.com/?utm_source=superoffers.com&utm_medium=banner_a&utm_campaign=Sumer_2012

The resulting “banner b” link looks like this:

http://terrapinmarketing.com/?utm_source=superoffers.com&utm_medium=banner_b&utm_campaign=Summer_2012

We then use these links just as we would any other link. All we have done is added a suffix to the URL. Now when we look at analytics we see our traffic broken down like this.

Now we can clearly see that banner a is the winner! In this case both banners were shown the same amount of time, yet “banner a” is producing 4 times the traffic of “banner b”.

Tips when using UTMs

Use only the UTM variables you need. Google Analytics link tagging can be more complicated than the example I have shown. By no means do you need to use all six tagging options that you see in the tool. Keep it simple in the beginning and after some experience you can play with more advanced options.

Avoid tagging internal links. You might be thinking this could be useful for tagging within your own site. However I would recommend not doing that. If you tag internal links it will overwrite the original tags that denote the original source of the traffic. For example if someone came via google / organic and then clicked an internal link on your site that was tagged, the internal tagged link would have then overwritten the original source  and you would lose the data on the original source of this traffic.

Recap

It is my theory that marketing revolves around 3 steps.

1) Implement – we roll out a marketing initiative and let it run until we have enough data to make it statistically relevant.

2) Observe – with the data in hand we observe and make note of what we expected and how it actually turned out. In the case of banner a /b we try to discern what attributes translated into the observed performance.  Why did one banner do better than the other?

3) Adjust – finally we take these observations and roll them into our next revision of our marketing effort. The sole goal here is to improve on the previous version.
All things that are implemented, observed and adjusted regularly should always improve.

Author: Geoff Dyck

PinterestShare
May 022012
 

The latest Google update is coming to a search engine near you

There is a new Google Army and it’s called the “Penguin Update”. This is sure to be one “bad mother” of an update. Penguin and its army of bots have been running loose since April 24th, 2012 and leaving behind the destruction of many sites. Google Panda has already been shown at times to be merciless — now it’s Penguin’s turn to go deep and to go hard. Penguin will be looking for thin content, unnatural linking schemes, web spam, duplicate content and anything that looks like an attempt to game “The Google”. Panda was rough on a lot of sites, but Penguin will show no mercy by going in to hunt down any limping and wounded survivors that Panda might have missed. Even legitimate sites can be victims of friendly fire. If you read the Google Webmaster forums we hear stories of businesses in ruin, even when they did everything Google asked them to. With past Google updates we have seen adjustments but the Penguin update is going to be like a heavy-handed Stepdad with a few drinks under his belt. Give him one little reason to discipline you and next thing you know, you are getting up off the floor. At that point all you have to wish for is the past. The next thing you know, the good old days before that Stepdad showed up at the front door are long gone. Don’t dare say it won’t happen to you.

Quality Content Update

Like the Panda update, Penguin is another quality content update. Websites with high quality content stand to make great gains from the vacuum that will be created by Penguin’s victims. Sites that are in the crosshairs will contain any or all of the following attributes:

Low Quality Content: this would include content that contains massive spelling and grammatical errors. Content that is not unique is also in this category.

Spun Content: this practice can be done by hand or one can use software to create mountains of content. The idea behind this concept is take one piece of content and then replace enough words to make a new piece of content that appears to be unique. This was really big in the ultra lame article directory days.

Thin Content: as an ex black hat I am very familiar with this tactic. This type of content is built to game Google for the sole goal of collecting traffic that is in turn used for affiliate links. However this content provides zero value and is only created for the gains of the affiliate of webmaster.

Suspect Linking: paid links or any scheme that looks like a system designed to game google. This would include link farms, circular linking, repetitive exact match anchors, and every other linking practice that is done for the sake of gaming Google.

Keyword Stuffing: This is the practice of jamming every semantically related keyword, or repetitive exact matching keywords, on a single page. In doing so the webmaster is trying to overcompensate in telling Google what the content is about. This is like yelling at the search engines. DONT DO THIS. People also, can smell these turds a mile away, as keyword stuffed content reads poorly. This is a very grey tactic that a lot of people think they can get away with. You may also see this done on wordpress blogs where people give a single page a half dozen category assignments and an over-the-top tagging.

On-Page Over Optimization: This is similar to keyword stuffing. A good example is someone who repeats the same keywords in the:
Title
Meta Description
Image Alt Text
Image File Name
Links
Blog Categories – does every post on your blog use a lot similar categories or categories that do not apply. Categories are for humans and should not be used as a stuffing tool. It is a lame tactic that will only frustrate your users.
Blog Tags – same as the above. Do not abuse tags as they ruin the human experience.

A good test for anyone to follow is to create content for humans first and foremost. It must read naturally!

Being An Evil Ass Hat: If your content that is created solely for traffic, you are evil in Google’s eyes. Google makes billions and anyone creating content crappy is a threat to Google’s reputation as the best damn search engine in the world.

Coping with Penguin

Penguin will be rolled out to all languages and said to affect about 3% of all queries. The same was said for Panda and it turned out be far deeper than Google first played it. As usual Penguin is a algo update which means the machines will be making all the decisions. This also means there is no easy way to petition Google. If you get stung the best thing you can do is remove the offensive content and wait for Google to re-crawl your site again. On the positive side Google is starting to share some info in the Webmaster tools when they think that a site has issues. Check your Google Webmaster Tools account to see if Google is giving any clues as to why they are angry.

If you get crucified by the Penguin, check for the following

1) Is your site content unique and of high quality, if not than clean up after yourself and get in line, stupid.

2) Does your linking look natural? Do you have many links with repeat anchor text? Repetitive anchor text is just begging that Stepdad for trouble. Do own other domains that you use to link to your site. Google is a registrar and will know if you’re doing this. Don’t even try this bull shit tactic from the hosting package where websites all share the same I.P. address. Do you have a nice blend

3) Use social signals to promote only your best content. These on-page social signals will show Google that your shit doesn’t stink.

4) Examine your Google Analytics check you bounce rate. Anything higher than 40-50% is sign your shit indeed stinks. For Pageview we would like to see 2-3+. Time site should average over 2-3 minutes.

5) If you have created crappy content then simply remove it. Let it go!

6) Do you have excessive exact match links created by categories, tags and widgets…. remove it.

7) Does every page on your site have a unique title and description? Never ever should these repeat.

 

Lessons to be learned

Remember that Google does not owe you a living. Don’t rely on SEO for traffic and more importantly don’t solely rely on Google. Every time there is a new algo update from Google I hear the same sob stories. While I feel sorry for these people, they are also dumb enough to skip rope in the highway. Legitimate sites will always get pulled in by accident. Google has never been able to get a good handle on black hat sites or even grey hat, so expect more blood to spill for a long while. I remember the Florida update and people crying, then came the Panda and there was more people crying and in walks Penguin, only to outdo them all. I don’t think we are going to see small adjustments with sites being pushed around a few positions. This update will either stroke your cheek or donkey punch you in the back of the head. For those that are white hat and serving people well “should” have nothing to worry about. However if you are grey or black hat you stand a decent chance of your site not just pushed down a few positions but nuked from the index. Disrespect the Google and be prepared to have your ass handed to you as Googlebot leaves your site. Even if your pure white hat, these concepts from this post should still be in the back of your mind.

 

Are you feeling burned or wish to inflict more harm

If you care to support Penguin’s campaign of terror you can report spam here. If you feel that the drunken Stepdad was a tad rough or unfair you can take your complaints here.

Author: Geoff Dyck

PinterestShare
Apr 272012
 

5 reason not to create content

Excellent content will always be king. You surely have been hearing this statement since the caveman days of the internet (the 90′s).  I seldom rant online, but a fellow marketer / friend was giving me a hard time about not producing enough content. He proceeded to tell me that he blasts out 250-word blog posts daily. I have seen his content and while it is not always crappy, it tends to  operate at a vague conceptual level — like a cheap buffet that verges on being bulky, bland and unfulfilling. In disgust, I asked how this is working for him. With a wide and righteous grin he stated that people are loving it, and his traffic is exploding. Being a skeptic by nature, I thought I would formalize my thoughts on his approach:

Why do people make crappy content

My first question to someone that publishes 250-word posts daily, is to ask: what is the purpose of this? Are they doing this to acquire more traffic, or is it to provide people with excellent content that they will naturally share and link to. My guess is it’s done first with traffic in mind — the visit experience is secondary. My friend and I have polarized views about content and its required quality. I strive to publish content that I feel is useful and actionable. My counterpart is focused on the traffic and sheer numbers. I would rather have less content that was of higher quality than the reverse. My criteria for weak or crappy content is content that serves the webmaster first and users second.

Panda hates crappy content

There are a few reasons for not producing weak content. Google has been on a rampage with the Panda update, hunting down crappy or even weak content and removing it from the index. Google is cleansing websites who serve themselves first and not its user base. Trying to game Google is much like a 40-pound child teasing a bear with a honey pot. Sure the child may dance with glee for a short while, but this story can only resolve with a bad ending. Google is constantly getting smarter at detecting content and how users interact with this content. Google rules the roost because they give people the best results. Google recommending poor content is a killer for them and their respective user base. Ask yourself, is your content making the world a better place? If not, you’re nothing more than that fourty pound child with sticky fingers. My advice is respect the “Google”.

Crappy content is seldom shared or linked to

One of the best ways to generate backlinks is to create content so great that people actually take the time to share it. People will seldom share even mediocre content. With this in mind, make sure your content is sharing-worthy and that you give people your best information only. Give people that “Gee Wow” moment and they will return the favour in spades.

Crappy content kills your credibility

Your content should showcase your skills and build your credibility. If your posts are light and fluffy your missing your chance to show off your expertise.  Poor content will erode any credibility you have. Much like a restaurant is well served by offering smaller-portioned, high-quality dishes rather than giant portions of slop. You want repeat visitors so treat them well and serve them to the best of your abilities. Every new visitor to your site should be treated like gold.

Crappy content is waste of people’s time

People seldom forget crappy content. There is simply no better way to send people running and ensure they never come back. Your visitors have an endless choice of sites to get their content from and often have high expectations. So it’s always in your best interest to serve these visitors well. Focus on the visitor’s needs first and the traffic will come. While I understand the temptation of higher traffic, it’s a short sighted goal if it rules your content decisions.

What should you do if you’re guilty of crappy content?

Slow down on the rate of posting and aim for higher quality. Good content is engaging, informative and solves the problem that people searched for in the first place. A good piece of content should always leave “them” wanting more. When in doubt, ask yourself these questions: What do people ask you about, over and over? What are the most common pain-points you can solve for them? What concepts can you teach, that perhaps your audience is not even aware of? Content does not have to be polished or slick, but it has to be useful and it has to be worthy of sharing. The next time you create a piece content, stop and ask yourself this simple question: “Are you making the world a better place, or are you just regurgitating half-baked ideas”. If your answer is the latter, then perhaps you need to Click Here.

By Geoff Dyck

PinterestShare
Jul 262011
 

This video teaches how to use Google Insights for Keyword Research. Google Insights is very useful for discovering:

  • Regional Demand
  • Global Demand
  • Rising Trends

This is certainly not a complete tool for keywords research. But it is amazing to learn seasonal demands and to have the ability to zoom into Country, State/Province and even down to the city level. You can also compare keywords to each other and discern their respective traffic levels.

PinterestShare
Jul 262011
 

There is a simple solution for exporting your Facebook contacts so that you can import them to Google +.

This will not just get a list of friends but will give the email address of your Facebook friends.

Facebook is trying to stop such activities which really annoys me. I guess Facebook thinks their not my contacts but Zuckerburgs!

Step 1) Open a Yahoo mail account and open Facebook in another tab while being logged in.

Step2) In Yahoo Mail click the contacts tab.

Step 3) Click “Import Contacts”

Export Facebook Contacts

Export Facebook Contacts

 

 

Step 4) Wait while Yahoo mail pulls out your friends email adresses.

Step 5) Log onto Google+ and then go to the Circles section.

 

Google+

Google+

 

 

 

 

 

Step6) Click the “Find Friends”  Yahoo Icon.

 

 

 

Step8 ) Your done!

Hope that helps for all you folks looking to get your contacts out of FaceBook.

 

Author: Geoff Dyck

PinterestShare
Jun 062011
 

This page has Google Trends tables embedded in the page. This is a page that I use to find new topics that people might be searching. You can do the same for your topic and this a great way to keep and eye for new and rising trends. The is quite useful for those that plan to update or add regular content to their site. Find out what people are searching and then provide them that very solution. Its not about what you think is important but rather is more important to know what is important to your audience.

PinterestShare
Jun 012011
 

The Google Webmaster Tools has a bug in it that will not allow you to set your “Preferred domain”. The error goes like this:
Part of the process of setting a preferred domain is to verify that you own http://www.yourdomain.com/. Please verify http://www.yourdomain.com/.

The purpose of this tool is to set your canonical domain. For example you could chose to have you site listed in the Google Results Page as:
www.yourdomain.com
Or
yourdomain.com

The explanantion for this tool is from Google”

The preferred domain is the one that you would like used to index your site’s pages. If you specify your preferred domain as http://www.example.com and we find a link to your site that is formatted as http://example.com, we’ll treat that link as if it was http://www.example.com. In addition, we’ll take your preference into account when displaying URLs in our search results. It may take some time for changes to be reflected in our index.

Basically the reason to use this tool is prevent inconsistent URL structure and prevent Google from treating www.yourdomain.com OR yourdomain.com as two different pages. Another reason is to control whether you want you domain listed in the search results as www.yourdomain.com OR yourdomain.com. Seemingly most people tend to use the www. version. There is no real best practice here, as the www does nothing more than provide what people are more used to seeing.

THE FIX

1) Submit bit versions of your site:
www.yourdomain.com
yourdomain.com

Even though these are the same site we need to submit both version for some funny reason. I discovered this fix late at night when I was not paying close attention. I found this work around by accident.

2) Verify within the Google Webmaster Tools both canonical versions of your site, i.e. www.yourdomain.com AND yourdomain.com. You will use the same verification code for both sites.

3) Now select your preferred canonical version , eg www.yourdomain.com.
You should now see the verification process complete normally.

4) Delete the other site from the webmaster tools. In this case we verified the www. version so we now remove the non www version.

I have no idea how a bug like this can happen and for how many people this must be annoying. I searched all the Google sites and there was little to no information on this subject.

PinterestShare
Mar 242011
 

Keyword Research | Organizing Your Data

This video deals with organizing your keyword data with Excel. The goal is to arrange or cluster your keyword phrases into discrete topics. This allows one to make better sense of their data. Once this data is organized you should be equipped with a good list of phrases that you can use for everything from content ideas to site structure.

PinterestShare
Mar 242011
 

Keyword Research | Google Adwords Keyword Tool | 2010

In this video I explain how the interface works for this keyword tool.

Details the advanced functions of the Google Adwords Keyword Tool so you can get the most of this best of breed Keyword Tool.

Keyword research looks at the particular words and phrases users enter to search for solutions to problem, products and services … this research for keywords related to your interest will also include the analysis of which ones yield the highest return on investment. Ultimately we want to find the phrases that have the best combination of:
• Demand — higher is better
• Competition — lower is better
• A clear intention tightly related to your market or potential solution

This includes researching the number of times a keyword or keyword phrase or it’s derivatives (plurals, etc) is searched for and the competitiveness of each respective phrase. These best keywords, or search terms are targeted for a website’s search engine ranking. During this process you will record and analyze your results.

Why it’s important to your business:
• You can find the problem within your market
• You can analyze these problems to learn what trends of problem exist
• Determine if your discovered problems indicate potential niche markets
• The ability to build a website on what people truly are looking for from the ground on up

Good keyword research is how we find these markets. So rather than trying to hunt down a hot product, you’ll be much better off looking for a market or a group of people with a common problem they’re actively trying to solve. After you identify a group of people with a common problem, you can start to think about a product or service that will solve their problem(s). Remember finding the product is usually the easy part. So now that the theory is out of the way, let’s get started on the process we call keyword research.

Keep in mind that looking for a hot product to sell online is the #1 mistake made by people new to internet marketing – and the reason so many internet businesses fail!

Too often a website is created based on an idea to sell something first. But the decision what to sell is made before they research what people are looking for. I would call this the build it and they will come mentality. It will not matter how good your solution is, if few people want to solve the problem you are offering to fix. Or just as bad, is to enter a market that is too saturated. You are generally better off dominating a smaller market than to try to get a small slice of big market. For example “golf” has 550,000,000 competing websites. It will be very hard to rank for such a phrase as there are 550 million websites that you will be competing with. Even if you can out-rank 100 million of those sites you would still have another 450 million outranking you. You will not get a small piece of that large pie. As it just does not work like that. The top sites ranking for Golf will gobble up the lion’s share of the traffic due to their online clout. These top ranking sites will have invested massive resources to get them to the top. Basically, they have resources you will not be able to compete with.

Build it and they will come is not how we need to think online. People search for specific things online. So before you create your solution you need to first understand what people are searching for. You also need to consider what the competition is like for your market. A good market has a higher ratio of demand VS competition.

PinterestShare
Sep 232010
 

KEYWORD RESEARCH OVERVIEW

Keep in mind that looking for a hot product to sell online is the #1 mistake made by people new to internet marketing – and the reason so many internet businesses fail!

Too often a website is created based on an idea to sell something first. But the decision what to sell is made before they research what people are looking for. I would call this the build it and they will come mentality. It will not matter how good your solution is, if few people want to solve the problem you are offering to fix. Or just as bad, is to enter a market that is too saturated. You are generally better off dominating a smaller market than to try to get a small slice of big market. For example “golf” has 550,000,000 competing websites. It will be very hard to rank for such a phrase as there are 550 million websites that you will be competing with. Even if you can out-rank 100 million of those sites you would still have another 450 million outranking you. You will not get a small piece of that large pie. As it just does not work like that. The top sites ranking for Golf will gobble up the lion’s share of the traffic due to their online clout. These top ranking sites will have invested massive resources to get them to the top. Basically, they have resources you will not be able to compete with.

Build it and they will come is not how we need to think online. People search for specific things online. So before you create your solution you need to first understand what people are searching for. You also need to consider what the competition is like for your market. A good market has a higher ratio of demand VS competition.

OFFLINE VS ONLINE MARKETING

Offline marketing is based on things like billboards or radio ads which work with no possible form of discrimination. These ads are blasted out to wide audiences with little controls to ensure the right people hear them. A billboard ad for baby seats is only going to possibly work for a small number of people who pass by and see it. (A parent with a young child, who does not own a baby seat). Or take a TV ad for say “banking”, this ad is only going to grab the attention of people who are looking for a new bank. For all those who are satisfied with their current bank this ad will again fall on deaf ears.

In offline marketing we broadcast our message out to our broad and untargeted audience hoping they will come to us. This marketing approach is like shotgun blasting our message out to a massive audience of unknown listeners, many of which who are not even listening or even care what we have to say.

In offline advertising, companies may rely on creative strategies in order to obtain the consumer’s attention and provoke shoppers to purchase or use a specific product. Advertisers use different ways of thinking to create catchy slogans that capture consumer’s attention. Creative strategies promote publicity, public relations, personal selling and sales promotion. Quite often there is not way to capture the audience’s attention, other than by producing an ad with a clever hook to get people to pay attention to what they are offering. This because the advertisers know their message is going out to a very broad and usually untargeted audience. Hence they write these clever ads to desperately grab your attention.

A common problem is that people carry this attitude with them when they attempt to market online. This is a fatal error that ruins many people’s efforts to make a living online.

Online Marketing is totally different animal. I have a friend who is new to the internet and he calls Google the “ANSWERING MACHINE”. He marveled at how he could find answers to almost any subject. It really hit me when he said that. He is right, it is the answering machine. Not the kind for phone calls. It is the mother of all answering machines for people asking questions and seeking solutions to their problems. I was blown away how I had lazily forgotten this brilliant point. It is true that most people don’t go online to buy something. They go online to search for solutions to their problems. Think about how often you surf the web by starting at Google and searching for a solution to a question.

Also considered how targeted this information is. When someone searches “teach my dog to sit”, they telling us exactly what they want. With online marketing we able to tune into what people are requesting. We don’t need to broadcast our message, we need to listen to what they are asking for and provide them just that. If I have a headache would I search for Tylenol? Probably not….. If I wanted Tylenol I would just go to the store. But I might search for “what causes a headache”. Do you see how this process is now reversed?

Online – People are seeking the solutions.

 

Offline – The solutions are seeking people.

Let us take the phrase “teach my dog to sit”. In the online world we should be able to get 1% (maybe even higher) of the traffic that comes to our site to make a purchase. If we could get a 1000 people a day to come we could make 10 sales per day, give or take of course. The reason this 1% conversion is so high, is because we are targeting an audience that we know is in need of this solution as they told us so when they searched in the first place.

Now compare this with running a newspaper ad, telling people we can show them how to “teach their dog to sit”. The newspaper will not be able to come even close to converting 1%.

For those that do get the paper:

-half the people may not even have a dog

-an even smaller number will have dogs that can’t sit on command

-people read the paper for the news and not the ads, to some the ads are merely annoying filler and are skipped intentionally

-this ad would likely have to go to thousands and thousands of homes to come close to making sale

-people just will not listen in that medium

-we don’t even know if this is best medium to pick? (radio,magazine,tv,billboard)

Offline/Online Summary. Do not first build a solution and then try to find the audience. Find an audience you know is hungry and is not being serviced properly and then create the solution. So to succeed we must first focus on what solutions people search for online.

Who people search and the Internet Search Cycle

 

The first step is recognizing the natural search cycle a searcher goes through when looking for information on the internet. Let us examine how people tend to search for a solution to a problem.

Step 1. Searcher goes to a search engine like www.google.com.

Step 2. They type in “key words” or “key phrases” related to what they are searching for. An example this might be “train my dog”.

 

Step 3.The search engine returns relevant results and the searcher scrolls through them looking for the titles and descriptions of websites that they think might help them find what they are looking for.

 

Step 4.If the searcher does not find any relevant search results they go back to step 1 and use another slightly different keyword than the first one they used. After realizing that maybe their search was not specific enough they might search more closely to the problem at hand, “train my dog to sit”. Out of all of these steps a searcher takes, the one that is most relevant to online marketing is step 4. If you understand the concept of how a searcher uses different variations of search terms to find what they are looking for, you will better understand how your website can be found in these search results.

Internet Search Cycle Summary. To understand your market we look for the clearest of intention phrases so that we learn exactly what we need to do to satisfy their needs.

Niche Markets

1. Focus down to find a narrow “niche market”

The term “niche market” is one that you’ll hear about often when discussing marketing — online or offline. But it’s important to note that everyone thinks of niche markets a little differently… Traditionally marketers may define a niche market as a large group of people sharing several characteristics (for example, men aged 30 to 40 earning between $50,000 and $75,000 per year). However, when you’re selling online, you need to narrow your focus A LOT more that that! That’s why we define a niche market as: “A group of people who are searching the Internet for a solution to a problem — and not finding many relevant search results.” Identifying a niche market is one of the biggest challenges on the road to choosing a product. Many people have difficulty being as tightly focused as they should be — and they end up trying to go after niche markets that actually aren’t really niches at all, but huge general markets in which they couldn’t hope to compete.

For example, all of the following might seem like good niche markets…

• Golfers

• People on a diet

• People over 65

• Pet owners

… but the truth is that all of these markets are WAY too big! Try entering the word “golf “, into a search engine. You’ll get about 550 million results! Do you really want to try to compete in that market? To be successful as a small business on the Internet, you’ll need to narrow your focus a lot more than that! With a good keyword tool and an easy to follow process you can determine exactly what people are searching for.

Narrowing your focus to a small niche market gives many advantages:

• There’s WAY less competition

• Small markets are much easier to dominate — so you can easily position yourself as the “go-to” source for your product or service online

• Niche markets are often close-knit groups of people, so your reputation can spread by word of mouth and offer you an ever-growing base of potential customers

• You can easily gain the loyalty of your customers — affording you lots of opportunities to expand your business with related products and follow-up offers!

2. Look for a problem that people are actively trying to solve. If you’ve been communicating with your potential customers online in sites such as blogs and forums, you’ve probably noticed that the same questions tend to get asked again and again. These questions represent a need that’s not being satisfied. These problems are your opportunities. If enough people share this same need, you may have found the niche market you’re looking for! Remember, people don’t go online looking to buy a product or service — they go online to find information and solutions to their problems. Your task is to think like your potential customers — determine what problems they’re actively trying to solve and what you could offer as a solution.

3. Confirm that this problem is shared by a significant number of people. Before you get too far in your product planning, you need to confirm that the problem you’re trying to solve is shared by a significant number of people. You have to make sure there’s a big enough market to support your business!

In order to confirm that a large group of people are searching for a solution to the problem you’ve identified, you need to answer the following questions:

• How big a hassle is the problem for them?

• Is it a minor nuisance, or would they be willing to pay for a solution to it?

• How much is the solution worth to them?

• Does your keyword research reflect there is demand for these problems?

Are customers in your market more interested in a product or a service? There may already be a lot of products available to your niche market. However, people may be looking for services that will help them use those products — or ones that will teach them how those products differ from each other so they can choose the one that best suits their needs.

For example, there may be a lot of software solutions to a problem your target market has. But maybe it’s hard for people to figure out how best to use those software programs. In that case, an ideal product to create would be a “how-to” guide that tells people exactly how that software programs works.

What is the general price range of other products or services in your area of interest? This will give you a good idea of how much your future customers are willing to pay. Can you offer a product at a lower price than what’s currently available? If all of your competitors are struggling and constantly having to cut their prices to get new customers, it could be dangerous ground to tread on. Most important, what motivates them to buy? This is the kind of information you could discover by running an online survey. What does your keyword research reflect? You could also visit discussion boards where your target market hangs out and ask them questions about their buying habits. Understand their motivation, and you’ll be able to appeal to what really makes them buy! Once you have completed this research, you should have a good idea of whether or not you’ve discovered a potentially viable market. If there seems to be too much competition or too small a market, you’ll have to go back to the drawing board. But don’t get discouraged! Any research you do is worthwhile, even if it doesn’t result in a product idea. The information you’ve gathered, the skills you’ve developed, and the contacts you’ve established over the course of your research will continue to help you down the road. If you HAVE discovered a decent-sized market that hasn’t already been saturated with competition, congratulations! You’ve probably just found your future customers!

4. Check out the competition to see if a solution is already available. Once you think you’ve identified a possible niche market, you need to confirm that there aren’t a lot of products or services that already address that market’s needs. You need find a balance of the demand for a solution against the amount of competition that’s already offering a solution. If you find a lot of sites that seem to address the problem, chances are the market is already saturated. However, if there are only a small number of sites offering possible solutions, this market probably has space for you! As you explore your competitors’ sites, carefully study the products or services they offer and the way they present them to their market. Consider how well they address the problem and whether or not there is room for improvement. If you can identify ways in which their products or services aren’t perfectly meeting the market’s needs, then you might be able to come up with one that does a better job!

5. Generate ideas for products or services to solve this problem. Okay, so you’re sure you’ve found a great niche market that’s actively looking for a problem they need solved… Now, how do you come up with a product that addresses that problem? Start by brainstorming a list of potential solutions. Don’t second-guess your ideas or worry about the logistics of developing them at this stage of the game; the purpose is to get your creative juices flowing and write your ideas down on paper. Anything goes! And remember to make sure you consider services as well as products.

For inspiration, go back to the list of products your competitors offer and ask yourself where they fall short. Are there some aspects of your market’s problem they just don’t address? Are they too expensive, perhaps, or too difficult for beginners to use or comprehend? Maybe they’re too specialized, or perhaps they’re not specialized enough. Or maybe the solutions are being offered by people who aren’t experts in their industry and don’t really know what they’re doing. (It happens!) The important thing to keep asking yourself is, “What can I offer that no one else is offering? How can I make sure my solution is different from anything else that’s currently out there?”

6. Make sure you can sell the product easily over the Internet. Here’s something we’ve seen a lot of people fail to consider. A product that would be highly successful in a brick-and-mortar storefront may face obstacles when offered online. For instance, will shipping costs be an issue? If your product is very large or heavy, your customers may be unwilling to pay the high shipping cost you’d need to charge to maintain your profit margin. Shipping time is another consideration. There are some products that people buy to address immediate concerns, and they simply won’t wait the four to seven business days it might take for a product bought online to arrive. You’ll need to make sure your product doesn’t fit into this category. And if your product (or something similar) is readily available in common offline locations, you’ll need to offer a special advantage to your customers for choosing yours instead. By far the most profitable thing to sell online is an electronic product, because it can be delivered immediately with no shipping or production costs (other than the time you spend creating it). The money you make on an electronic product is virtually pure profit. Ultimately, you’ll have to make sure your product is something people are willing to buy over the Internet. It needs to be something people are comfortable having delivered to them — whether it’s sent electronically or shipped to their front door.

7. Niche Summary. The key to marketing online is discovering an easily targeted market a “niche” that’s interested in buying what you have to offer. A niche is a group of people or audience that is searching the internet for a solution to their problem but not finding many relevant results. Or put another way we are looking for an audience that displays demand to a solution but this solution/problem is not being properly serviced. The reason we look for a niche is that we will be better off dominating a smaller market than trying to get a small slice of a big pie. As you go through this process you will start to see why this statement is true. This concept is particularly important if you are new to internet marketing. Trying to get into large markets is going to require massive efforts that are simply too daunting even for some who have experience in marketing. But as your skills and knowledge grow you will learn what markets will be suitable for your skills and the resources that you are able to invest. Identifying a niche market and generating product ideas that can solve that market’s problems are two of the most challenging experiences you’ll face while developing your business. However, they’re also the two of the most rewarding! The fact is any successful online business has to be based on two things: a viable market and an effective, in-demand product or service. When you have discovered a market that needs something you can offer them, and a product or service that will fulfill that need, you’ll be well on your way to establishing a profitable business!

 

Action Plan: Brainstorm potential target markets with a problem that needs solving. For each market come up with 10 common problems you think you audience might have.

What is a search engine?

 

A Web search engine is designed to search for information on the World Wide Web. Information may consist of web pages, images and other types of files. Web search engines like Google work by storing information about web pages, which they retrieve from the WWW itself. One of the main things that search engines really pay attention to is the KEYWORDS on a site. As this is main way for the search engines to know what a site is about. These pages are retrieved by a Web crawler (sometimes also known as a spider) which follows every link it sees on web pages. The contents (text/keywords) of each page are then analyzed to determine how it should be indexed or ranked. Data about web pages are stored in a database for use in when someone does a search on a search engine.

When a user enters a query into a search engine (by using key words), the engine examines its database and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document’s title and sometimes parts of the text. Now since all the interaction between the search engine, your web page and your potential visitors is all based on keywords, you are best served to understand what words, phrases and problems people are searching. Then structure you entire online presence around these keyword.

KEYWORDS are the glue that binds the process of:

  • people searching for a solution on a search engine
  • the search engines being able to recommend your site (ranking)
  • you creating sites that allow your visitors to find you via the 2 previous steps

Let us take moment to talk about how this process usually works.

1) First we have a person searching for an answer to a problem by typing there query into the search engine. I.E. HOW TO CURE A HEADACHE

2) Google takes the phrase “HOW TO CURE A HEADACHE” and searches for websites that contain those keywords in its database. In theory only pages that have those keywords will rank in Google for that term. There are exceptions to this rule but most often this concept is true.

3) The user will then survey the results and usually clicks on the first site that identifies their problem.

Given these three step above we would be well served to find out what people want and give them that exact solution.

What is keyword research?

 

Keyword research looks at the particular words and phrases users enter to search for solutions to problem, products and services … this research for keywords related to your interest will also include the analysis of which ones yield the highest return on investment. Ultimately we want to find the phrases that have the best combination of:

  • Demand – higher is better
  • Competition – lower is better
  • A clear intention tightly related to your market or potential solution

This includes researching the number of times a keyword or keyword phrase or it’s derivatives (plurals, etc) is searched for and the competitiveness of it. These best keywords, or search terms are targeted for a website’s search engine rankings. During this process you will record and analyze your results.

Why it’s important to your business:

  • You can find the problem within your broad interest areas
  • You can analyze these problems to learn what trends of problem exist
  • Determine if your discovered problems indicate potential niche markets
  • The ability to build a website on what people truly are looking for from the ground on up

Good keyword research is how we find these markets. So rather than trying to hunt down a hot product, you’ll be much better off looking for a market or a group of people with a common problem they’re actively trying to solve. After you identify a group of people with a common problem, you can start to think about a product or service that will solve their problem(s). Remember finding the product is usually the easy part. So now that theory is out of the way, let’s get started on the process we call keyword research.

Find out what people want and give them that exact solution.

 

 

Read that again, and make sure it sticks!

Identifying a niche market and generating product ideas that can solve that market’s problems are two of the most challenging experiences you’ll face while developing your business. However, they’re also the two of the most rewarding! The fact is, any successful online business has to be based on two things: a viable market and an effective, in-demand product or service. When you have discovered a market that needs something you can offer them, and a product or service that easily fulfill that need, you’ll be well on your way to establishing a profitable business! Of course none of this means anything if the competition is saturated. Demand is only half the problem, as competition is the other half. Keep in mind you need to find a market that is not being serviced properly or at least has room for you. We will talk more about competition later in this guide.

What is a keyword tool?

A keyword tool is a database of what people have searched for in the past and helps to determine what keywords people search with and the frequency that they search these keywords. These keyword tools can contain billions of phrases. You then can the query your chosen keyword tool to find the ALL the relevant keywords that relate to your biz or interests.

What tools can you use to do keyword research?

Google Adwords tool – This is a GREAT tool that is free to use from Google. This video details why this tool is so great.

Defining Your Interests

What Problems can you Solve? Before moving ahead into the actual research phase you need to brainstorm about what you know a lot about, or what your good at. What types of problems are you good at solving or could offer advice on? At this point, you will want to list 5-10 passions, interests, or things you know a lot about and we’ll start with the first one on your list. If you’re having trouble thinking of topics you are interested in, use this list to help you:

Think of topics and areas you:

  • You love doing?
  • You are passionate about?
  • Subjects or topics you have a lot of knowledge about?
  • What would I enjoy learning more about?
  • What are people always coming to me for advice about?

The reason I suggest choosing something based on your interests is that you are more likely to enjoy and stick with it and you will be credible in your field.

Here is an example of a list of interests. Note that each topic of interest is expressed as a single word:

  • kitchens
  • dogs
  • cats
  • sailing
  • hiking
  • gardening

Use only one word to describe your topic at this point (if you can). In the example above our interest might be golf clubs, but this topic is part of the larger topic of golf. Of course you can start with something more specific but consider allowing the research to show you all your options rather than settling on an idea right out of the gate.

 

Getting started with your interest and how

PHASE 1 –using how

For the sake of an example that most people can relate to, we will use the topic “dog”. Open your keyword tool of choice and enter your topic word plus the word “how”.

 

Example: dog how

When I search for how dog, I am asking the keyword tool to give me back the phrases in its database that contain dog and contain how.

 

In this example below all the phrases contain “how” and contain “dog”.

how much does it cost to own a dog

how much to feed dog

how smart is your dog

how to buy a dog

how to care for your dog

how to dog train

how to find dog

how to handle a dog

how to identify dog

how to measure dog

how to raise a jewish dog

how to read a dog

how to sell a dog

how to stop dog shedding

how to take care of your dog

how to train a boxer dog

how to train a dog

how to train a dog for free

how to train a mean dog

how to train a timid dog

Another example is say I want “dog training” phrase. I then search dog training in my keyword tool and the results would look similar to this. As you can see all these phrases contain dog and train.

crate train dog

crate training a dog

crate training dogs

dog board and train

dog obedience train

dog toilet training

dog train video

dog training aggressive

dog training leash

dog training treats

dogs potty training

easy train dog

free dog training

house train a dog

house train dog

how do u train a dog

 

Here is a very bad example to search:

How to train my dog to sit

This is asking for all phrases that contain the following words:

how AND to AND train AND my AND dog AND to AND sit

TIP: Always use the least the amount of words possible that still produces relevant results.

Good Examples:

Train dog

Training dog

Bad Example:

How do I train my dog to sit down

What is the best way to teach your dog tricks

Our full list of results from the query “how dog” look like this.

 

This data is just canned data for the sake of explanation.

1) Keyword – this is actual keyword being searched by people on search engines

2) Monthly – amount of times this phrase is predicted to be searched in the next 30 days. Depending on the tool you use this might be measured by the day, month or year.

KeywordMonthly
how to build a dog house892
how to tell if your dog is pregnant736
how to draw a dog701
how to train a dog700
how to train your dog361
how to register a dog302
how to make dog treats262
how to potty train a dog230
how to build a dog kennel226
how to tell if a dog is pregnant225
how to revive a dog cpr196
how to house train a dog181
how to knit a dog sweater178
how long is a dog in heat163
how long is a dog pregnant161
how to groom a dog136
how do you know if your dog is pregnant122
how to make dog food114
how to train dog human scent112
how long does a dog stay in heat111
how to make dog biscuits107
how can i tell if my dog is pregnant106
how to whistle train a dog99
how to housebreak a dog96
how to take care of a dog96
how to stop a dog from barking94
how to make a dog house91
how to breed a dog89
how to use electronic dog collar89
how to perform cpr on a drowning dog86
how to make homemade dog treats86
how to make dog house84
how to make dog clothes82
how to make a dog coat82
how to remove a tick from a dog82
how to become a dog trainer81
how to draw dog75
how to choose a dog75
how can you tell if your dog is pregnant74
how to draw a cartoon dog72
how to potty train your dog70
how to groom your dog70
how to stop a dog from digging69
how to tell if my dog is pregnant67
how to build a dog sled67
how to teach your dog tricks65
how to make dog toys65
how to train a bird dog to hunt64
how to built a large dog house64
how to treat a sick dog64
how to make a dog vomit64
how to breed your dog62
how to train a dog to attack on command60
how can you tell if a dog is pregnant59
how to make dog shampoo59
how to draw courage the cowardly dog57
how long is a dog pregnant for57
how to tell if dog is pregnant57
free instructions on how to build a dog house55
how to clip dog nails55
how to make a dog bed54
how to start a hot dog business54
how to get rid of dog fleas54
how to whistle train your dog52
how to house train your dog50
how to perform cpr on a dog with smoke inhalitation50
how to train my dog49
how to house break a dog49
how to tell if a dog is in heat49
how to make a dog throw up49
how do i know if my dog is pregnant47
how to build dog house47
how to find the right dog47
how to become a dog breeder47
how to start a dog walking business47
how long does a dog stay pregnant45
how to perform cpr on a dog or cat45
how to make a origami dog45
how to euthanize a dog44
how to stop dog barking42
how to teach a dog to sit42
how to teach a dog tricks42
how to train a bird dog42
how to know if your dog is pregnant42
how to build a dog run42
how to trim dog ears42
how to make dog and cat collars42
how to train dog40
how to make a dog sled40
how to induce dog vomiting40
how to euthanize dog40
how to stop dog from chasing bicycles39
how to revive a dog with cpr39
how to make an easy dog bed39
how to train a dog that has stress37
how can u tell if dog is pregnate37
how to make dog cookies37
how to become a dog groomer37
how long is a female dog in heat37
how to make dog bandana37
how to remove skunk smell from dog37
how to train your dog to attack35
how to train dog not to be timid35
how to build outdoor dog kennel35
how to pick a dog35
how to make a dog bed cushion35
how to make a dog treadmill35
how much to feed a dog35
how to stop dog from barking34
how to train a dog to hunt34
how to build a septic tank for a dog kennel34
how to get rid of dog urine smell34
how to train a coon dog32
how to stop your dog from peeing on furniture32
how to stop a dog from biting32
how to train a deaf dog32
how to stop a dog from digging holes32
how to build a large dog house32
how to groom your westie dog32
how to make dog bows32
how to get dog urine smell out of carpets32
how to start a dog treat business in wa state32
dog training scent tracking breed how to train30
how to train a service dog30
how to train a dog to use an electric fence30
how to stop your dog from barking30
how to stop my dog from eating poop30
how to stop dog barking at another dog30
how to build dog houses30
how to build a dog pen30
how to treat dog mange30
how to clip dog ears30
how to sew dog clothes30
how to treat dog bites30
how to put a dog to sleep30
how to stop a dog from playful biting29
how to house train a dog puppy dogs29
how to make organic dog food29
how to make your own dog food29
how to cut dogs nails29
how do you groom a dog29
how to choose a dog breed29
how to make dog deodorizer29
how to get dog urine smell out of carpet29
how to make pop up origami dog cards29
how to train a sheltie for a herd dog27
how to teach your dog to use the toilet27
how to train my dog to coon hunt27
step by step how to draw a cartoon dog27
how to draw cartoon dog27
how to make dog costumes27
how to make a dog collar27
how to make dog aggressive27
how to tell if dog has fleas27
how to put a dog to sleep at home27
how to train a guard dog25
how to stop our dog chasing our cat25
how to stop dog from digging holes in yard25
how to stop barking dog25
step by step on how to draw a dog25
how to take care of a pregnant dog25
how to care a dog25
how to cut dog nails25
learn how to become a dog groomer25
how to make your dog aggressive25
how to treat a dog bite25
how to train a boxer dog to obey23
how to housebreak male dog23
how to train a dog to fetch23
how to train a pointing dog23
how to stop your neighbors dog from barking23
how to teach dog tricks23
neighborhood kids teasing dog how to stop them23
how to teach your dog23
free instructions on how to train your dog23
how to draw a dog step by step23
how to draw a boxer dog23
how to tell when a dog is pregnant23
how do you know if a dog is pregnant23
how to build dog kennel23
instructions on how to build a dog house23
how to build an outdoor dog run23
how to care for a dog23
how to treat a dogs ear infection at home23
how to make dry dog food23
how often should i trim my dog nails23
dog grooming how to23
how to tell if your dog is in heat23
how to find the dog for you23
how many hours male breeding dog23
how to make a dog whistle23
how to get rid of ticks on your dog23
directions how to make hemp dog collars23
how do i get rid of fleas on my dog23
how to know if my dog has flea allergies23
how to heal a dog bite on a dog23
how to put a dog to sleep without a vet23
how to train a hunting dog22
how to training a puppy to be a guard dog22
how to crate train a dog22
how to train a dog to walk on a leash22
how to train a boxer dog22
how can u tell if the dog is pregnate22
how do you tell if your dog is pregnant22
how do you know your dog is pregnant22
how to build a dog house.22
how to build a doghouse for a great dane dog22
how to treat a box turtle attacked by dog22
how to make dog biscuts22
how to bring a female dog into heat22
how often will my dog come in heat22
how to pick right dog22
how to take out a tick on a dog22
how to stop a dog from farting20
how to stop dog from shedding20
how to train your dog to be a therapy dog20
how to potty train a small dog for free20
dog training how to20
how to become a police dog trainer20
how to become a dog trainer in michigan schools20
how to leash train a dog20
how do i stop my dog from barking20
how long to train tracking dog20
how to make your dog stop biting you20
how to housebreak your dog20
how many months is a dog pregnant20
how to start a dog grooming business20
shitzu dog how to clip hair20
how long does a female dog stay in heat20
how to breed dog with split heat20
how do i know when my dog is in heat20
dog in heat how long20
how to find a dog20
how can you find out if a dog is registered20
how to start a dog breeding business20
how to make homemade dog toys20
how to get rid of skunk smell on a dog20
how to rope dog collar20
how to make a origami terrier dog20
how do you stop your dog from chewing everything18
how to potty train dog18
how to potty train an elderly dog18
how to house train an adult dog18
how to teach a dog not to chase chickens18
how to stop a attacking dog18
how to train your dog to stop barking18
how to training my puppy to be a guard dog18
how to train a doberman to be a guard dog18
how to train a dog to sit18
how to train an agressive dog18
how to draw a sled dog18
how to draw a chihuahua dog18
how to tell if a dog pregant18
how to tell when your dog is pregnant18
how to know if my dog is pregnant18
how to know if a dog is pregnant18
how to build a easy dog sled18
how to build dog sleds18
how to treat a constipated dog18
how to treat ringworm in dog18
how to determine the dog is in heat18
how long dog in heat18
how choose affectionate dog18
how to be a dog breeder18
how to control an aggressive dog18
how to start your own dog business18
how do you treat dog fleas18
how to treat snake biten dog18
how to origami dog18
how to stop a dog from jumping on people17
how to stop dog from eating feces17
how to teach your dog to play fetch17
how to teach your dog to be protective17
how to teach a dog to roll over17
how to teach a dog to blood trail a deer17
how to teach a dog not to growl17
how to stop dog from biting17
how to get a dog to stop chewing17
how to get a dog to stop barking17
how to train the american eskimo dog17
how to draw dog eyes17
how to draw a real dog17
how to palpate a pregnant dog17
how can u tell if a dog is pregnant17
how to build a dog ear fence17
how to build dog kennels17
how to treat a dog with arthritis17
how to trim your dogs hair17
how to trim dog nails17
how to trim dog toenails17
how much dog groomers get payed17
how to sharpen dog clipper blades17
how do i register my dog17
how to make a dog jacket17
how often should i feed my dog17
how much to feed your dog17
how to get a dog tickless17
how remove tick dogs ear17
how to get rid of fleas on a dog17
how to euthanize your dog17

 

Just look at all these problems being searched for. I know that was a long list but I wanted you to see all the problems that people are searching for.

Remember that tree I was talking about before. In this data in can see the following trends of problems. So dog was the trunk of the tree and some branches or markets segments of this tree are:

Build/make – items for dogs (dog house, dog sweaters)

Business – how to make money from a business servicing the dog market

Draw – how to draw dogs

Pregnant – care issues around a pregnant dog

Train – how to train your dog to do or not do various actions

Treats/food – how to make food or treats for your best friend

I bet this list of problems is bigger than you thought it could be. But as you can see it is almost endless with all the possible problems that people are having. These problems are your opportunities.

The reason I searched HOW + SUBJECT is that how almost always infers a question.

People with questions have problems. People with problems want solutions. People who want solutions are easier to sell to than happy people who have no problems.

Also when people search with “how” the results that come back usually have a clearer intention, again because they are asking a question.

Let us talk a little about intention again. Dog is a very high demand phrase that is searched very often. But the problem is when someone searches “dog” we don’t really know what causes them to search in the first. Even the phrase, ”train a dog” is a little vague as we still don’t know what they want to train their dog to do. But if we look at a phrase like “how to train a dog to stop from jumping on people” we can clearly understand the problem at hand. The clearer the intention of the phrase is, the clearer you will be able understand and address your markets problems via: Web pages, Salescopy and Products. If you don’t have a clear vision of what your audience is asking for then you might be heading for troubled waters. Remember these keywords will shape everything we do online. Also consider how this tree of data will shape your current and future products. This tree can also be used to plan the structure of your site.

NOTE: If you type in “how + topic” and you get very few (or no results at all), it could be an indication that there are not many people searching around your topic of interest and looking for a solution to a problem! You can try other words than “how” but start with that until you get comfortable.

Copy and paste your results into excel or some form of spreadsheet.

I have pasted these results in to my Worksheet called STEP 1 – How DOG. Viewing in Excel is easier on the eyes.

 

Clustering 101

What is Clustering?

You’re probably asking yourself “what is clustering”? Well, to put it a simple as possible it is a group of keywords you have identified where the searchers are looking for the same solution! A cluster is a group of keyword phrases that are organized by the same intention. Your data is like a like bowl of jelly beans.

Each topic (or intention) in this data is like one color of a jelly bean. If I asked you how many of each color there is in the bowl could you tell me?

What you would do to count them is lay the jelly beans out and put all the reds in one pile and blue in another and so on. This would be the only realistic way to know how many you have of each. So you can do this with your data.

The reason we do this is to tell what trends of demand are in the data.

 

Here is an example of a cluster:

Keyword Searched Monthly Searches Cluster
how to build a dog house703dog house
how to build a dog kennel300dog house
how to build a dog box140dog house

These phrases above all have the same intention/solution and that is to build a place to keep your dog.

Even though all the questions are slightly different they still have the same intention. Below is another example of a cluster.

Keyword Searched Monthly Searches Cluster
how to potty train an elderly dog18house train old
how to house train an adult dog12house train old
how to house break and old dog11house train old

Below is my how dog data organized by intention (clusters).

KeywordMonthlyCluster
how to train a hunting dog22train
how to stop a dog from jumping on people17train
dog training scent tracking breed how to train30train
how to stop a dog from barting20train
how to stop dog barking42train
how to teach a dog to sit42train
how to teach a dog tricks42train
how do you stop your dog from chewing everything18train
how to train a bird dog42train
how to stop dog from shedding20train
how to train your dog to be a therapy dog20train
how to train dog40train
how to train a service dog30train
how to potty train dog18train
how to stop a dog from playful biting29train
how to stop dog from eating feces17train
how to house train a dog puppy dogs29train
how to training a puppy to be a guard dog22train
how to teach your dog to play fetch17train
how to teach your dog to be protective17train
how to teach a dog to roll over17train
how to teach a dog to blood trail a deer17train
how to teach a dog not to growl17train
how to whistle train your dog52train
how to house train your dog50train
how to crate train a dog22train
how to train my dog49train
how to house break a dog49train
how to stop dog from biting17train
how to potty train an elderly dog18train
how to house train an adult dog18train
how to train a dog to use an electric fence30train
how to teach a dog not to chase chickens18train
how to stop a attacking dog18train
how to train a coon dog32train
how to potty train a small dog for free20train
dog training how to20train
how to stop your dog from peeing on furniture32train
how to become a police dog trainer20train
how to stop dog from barking34train
how to become a dog trainer in michigan schools20train
how to train a dog to hunt34train
how to leash train a dog20train
how do i stop my dog from barking20train
how to stop a dog from biting32train
how to train a deaf dog32train
how to train your dog to attack35train
how to stop dog from chasing bicycles39train
how to stop your dog from barking30train
how to train your dog to stop barking18train
how to stop my dog from eating poop30train
how to training my puppy to be a guard dog18train
how to stop dog barking at another dog30train
how to train a dog that has stress37train
how long to train tracking dog20train
how to train a doberman to be a guard dog18train
how to train a dog to sit18train
how to make your dog stop biting you20train
how to housebreak your dog20train
how to train dog not to be timid35train
how to stop a dog from digging holes32train
how to train a dog to walk on a leash22train
how to train a sheltie for a herd dog27train
how to train dog human scent112train
how to train a boxer dog to obey23train
how to whistle train a dog99train
how to housebreak a dog96train
how to housebreak male dog23train
how to train a dog to fetch23train
how to stop a dog from digging69train
how to train a pointing dog23train
how to potty train your dog70train
how to stop your neighbors dog from barking23train
how to stop a dog from barking94train
how to train a guard dog25train
how to stop our dog chasing our cat25train
how to stop dog from digging holes in yard25train
how to stop barking dog25train
how to get a dog to stop chewing17train
how to become a dog trainer81train
how to train a dog to attack on command60train
how to teach your dog tricks65train
how to train a dog700train
how to train your dog361train
how to train a boxer dog22train
how to teach dog tricks23train
how to potty train a dog230train
how to teach your dog to use the toilet27train
neighborhood kids teasing dog how to stop them23train
how to train an agressive dog18train
how to get a dog to stop barking17train
how to train my dog to coon hunt27train
how to teach your dog23train
how to train the american eskimo dog17train
how to house train a dog181train
how to train a bird dog to hunt64train
free instructions on how to train your dog23train
KeywordMonthlyCluster
how to draw a cartoon dog72draw
step by step how to draw a cartoon dog27draw
step by step on how to draw a dog25draw
how to draw a dog701draw
how to draw dog eyes17draw
how to draw a dog step by step23draw
how to draw a real dog17draw
how to draw courage the cowardly dog57draw
how to draw dog75draw
how to draw cartoon dog27draw
how to draw a sled dog18draw
how to draw a chihuahua dog18draw
how to draw a boxer dog23draw
KeywordMonthlyCluster
how to palpate a pregnant dog17pregnant
how do you know if your dog is pregnant122pregnant
how long is a dog pregnant161pregnant
how to tell if a dog pregant18pregnant
how to tell when a dog is pregnant23pregnant
how do you know if a dog is pregnant23pregnant
how to tell if a dog is pregnant225pregnant
how can u tell if the dog is pregnate22pregnant
how to tell when your dog is pregnant18pregnant
how can you tell if a dog is pregnant59pregnant
how long is a dog pregnant for57pregnant
how to tell if your dog is pregnant736pregnant
how to tell if my dog is pregnant67pregnant
how to tell if dog is pregnant57pregnant
how many months is a dog pregnant20pregnant
how to know if my dog is pregnant18pregnant
how to know if your dog is pregnant42pregnant
how to take care of a pregnant dog25pregnant
how can you tell if your dog is pregnant74pregnant
how to know if a dog is pregnant18pregnant
how can u tell if a dog is pregnant17pregnant
how long does a dog stay pregnant45pregnant
how do you tell if your dog is pregnant22pregnant
how do i know if my dog is pregnant47pregnant
how do you know your dog is pregnant22pregnant
how can i tell if my dog is pregnant106pregnant
how can u tell if dog is pregnate37pregnant
KeywordMonthlyCluster
how to build dog kennel23building
how to build dog houses30building
how to build a large dog house32building
how to build a dog house.22building
how to build a doghouse for a great dane dog22building
how to build a dog pen30building
instructions on how to build a dog house23building
how to build an outdoor dog run23building
how to built a large dog house64building
how to make dog house84building
how to make a dog house91building
how to build a dog house892building
how to build a dog ear fence17building
how to build a dog sled67building
how to build dog kennels17building
free instructions on how to build a dog house55building
how to build dog house47building
how to build a dog run42building
how to build a easy dog sled18building
how to build a dog kennel226building
how to build a septic tank for a dog kennel34building
how to build outdoor dog kennel35building
how to build dog sleds18building
KeywordMonthlyCluster
how to revive a dog with cpr39cpr
how to perform cpr on a dog or cat45cpr
how to revive a dog cpr196cpr
how to perform cpr on a drowning dog86cpr
how to perform cpr on a dog with smoke inhalitation50cpr
KeywordMonthlyCluster
how to treat a constipated dog18care
how to treat a sick dog64care
how to care for a dog23care
how to treat a dog with arthritis17care
how to treat a box turtle attacked by dog22care
how to treat a dogs ear infection at home23care
how to treat ringworm in dog18care
how to care a dog25care
how to treat dog mange30care
how to take care of a dog96care
KeywordMonthlyCluster
how to make organic dog food29make food
how to make your own dog food29make food
how to make homemade dog treats86make food
how to make dog biscuts22make food
how to make dog treats262make food
how to make dog food114make food
how to make dry dog food23make food
how to make dog biscuits107make food
how to make dog cookies37make food
KeywordMonthlyCluster
how to trim your dogs hair17grooming
how to make dog shampoo59grooming
how to cut dog nails25grooming
how to groom a dog136grooming
learn how to become a dog groomer25grooming
how to trim dog nails17grooming
how to trim dog toenails17grooming
how often should i trim my dog nails23grooming
dog grooming how to23grooming
how to groom your dog70grooming
how much dog groomers get payed17grooming
how to trim dog ears42grooming
how to sharpen dog clipper blades17grooming
how to start a dog grooming business20grooming
shitzu dog how to clip hair20grooming
how to groom your westie dog32grooming
how to become a dog groomer37grooming
how to clip dog ears30grooming
how to cut dogs nails29grooming
how do you groom a dog29grooming
how to clip dog nails55grooming
KeywordMonthlyCluster
how long does a female dog stay in heat20heat
how to determine the dog is in heat18heat
how long is a female dog in heat37heat
how long dog in heat18heat
how long does a dog stay in heat111heat
how to tell if your dog is in heat23heat
how to tell if a dog is in heat49heat
how to breed dog with split heat20heat
how to bring a female dog into heat22heat
how often will my dog come in heat22heat
how long is a dog in heat163heat
how do i know when my dog is in heat20heat
dog in heat how long20heat
KeywordMonthlyCluster
how choose affectionate dog18choosing
how to pick a dog35choosing
how to choose a dog breed29choosing
how to find the right dog47choosing
how to find the dog for you23choosing
how to find a dog20choosing
how to pick right dog22choosing
how to choose a dog75choosing
KeywordMonthlyCluster
how to register a dog302register
how can you find out if a dog is registered20register
how do i register my dog17register
KeywordMonthlyCluster
how to be a dog breeder18breeding
how to start a dog breeding business20breeding
how many hours male breeding dog23breeding
how to breed your dog62breeding
how to become a dog breeder47breeding
how to breed a dog89breeding
KeywordMonthlyCluster
how to make homemade dog toys20making items
how to make a dog whistle23making items
how to make a dog jacket17making items
how to make dog deodorizer29making items
how to make a dog sled40making items
how to make dog bows32making items
how to make dog costumes27making items
how to make dog clothes82making items
how to make dog toys65making items
how to make a dog coat82making items
how to make a dog collar27making items
how to make an easy dog bed39making items
how to make a dog bed54making items
how to make dog bandana37making items
how to make a dog bed cushion35making items
how to sew dog clothes30making items
how to knit a dog sweater178making items
how to make a dog treadmill35making items
how to make dog and cat collars42making items
KeywordMonthlyCluster
how to make a dog throw up49vomit
how to make a dog vomit64vomit
how to induce dog vomiting40vomit
KeywordMonthlyCluster
how much to feed a dog35feeding
how often should i feed my dog17feeding
how much to feed your dog17feeding
KeywordMonthlyCluster
how to make dog aggressive27aggressive
how to make your dog aggressive25aggressive
how to control an aggressive dog18aggressive
KeywordMonthlyCluster
how to take out a tick on a dog22ticks
how to get a dog tickless17ticks
how to get rid of ticks on your dog23ticks
how remove tick dogs ear17ticks
how to remove a tick from a dog82ticks
KeywordMonthlyCluster
how to remove skunk smell from dog37smelly things
how to get dog urine smell out of carpets32smelly things
how to get dog urine smell out of carpet29smelly things
how to get rid of skunk smell on a dog20smelly things
how to get rid of dog urine smell34smelly things
KeywordMonthlyCluster
directions how to make hemp dog collars23collars
how to use electronic dog collar89collars
how to rope dog collar20collars
KeywordMonthlyCluster
how to start a dog walking business47business
how to start your own dog business18business
how to start a dog treat business in wa state32business
how to start a hot dog business54business
KeywordMonthlyCluster
how to get rid of dog fleas54fleas
how do you treat dog fleas18fleas
how to get rid of fleas on a dog17fleas
how do i get rid of fleas on my dog23fleas
how to know if my dog has flea allergies23fleas
how to tell if dog has fleas27fleas
KeywordMonthlyCluster
how to heal a dog bite on a dog23bites
how to treat a dog bite25bites
how to treat snake biten dog18bites
how to treat dog bites30bites
KeywordMonthlyCluster
how to make a origami terrier dog20origami
how to make a origami dog45origami
how to origami dog18origami
how to make pop up origami dog cards29origami
KeywordMonthlyCluster
how to put a dog to sleep at home27put down
how to euthanize your dog17put down
how to put a dog to sleep without a vet23put down
how to euthanize a dog44put down
how to put a dog to sleep30put down
how to euthanize dog40put down

 

Take note at how at the start there was a bunch of keywords sampled from our keyword results. With a bit of organizing we have now identified potential markets where people need solutions to problems! I can now better see what the TREE of DATA for dog looks like. I organized this data using Excel filtering. Filtering will be explained in another document. If you are using Bebiz there is a tool that helps to automate some of the tasks involved in clustering. I started with something very broad like dog and now I have broken it up into various trends of demand. This technique allows me to be open to a wide range of possible ideas. Also keep in mind these clusters could be even more organized using more defined clusters. You will see how I did that later in the guide.

These clusters can also be viewed in the Excel worksheet:

STEP 2 – HOW DOG CLUSTERED

I now know more about what is important to people and I know what solution(s) they are seeking. This is the key to being effective online. Find out what people want and then give them that exact solution. These clusters will help to validate whether you are in a good market. You’ll then want to compare your clusters, i.e. which are most promising and which ones line up with you skills. Essentially what we have is taken a survey of common questions people ask about dogs when searching online. But we are not done yet as we have just begun our keyword journey.

From these clusters consider:

Is there a trend emerging from the clusters regarding demand?

Do you understand the intention of the cluster(s)?

Do you see a cluster(s) that is something you would be interested in pursuing.

If you see nothing appealing you can start over with a new subject.

If you do see something appealing we can now go deeper into our subject.

Remember the reason we do keyword research is to determine:

1) What phrases or words do they use when searching?

2) What are people searching or seeking solutions to when they go to a search engine?

3) What clusters or trends of problems can we identify?

4) What is the level of demand for these problems?

5) How much completion is there for a given cluster (we will examine this point later in more detail).

These phrases or words that you discover in your research will be the foundation of your business.

  • They will shape your product.
  • They will shape your sales letter, since what could be better than knowing exactly what your audience is searching solutions to.
  • They will shape how you plan to deal with the search engines.
  • They will shape the possible structure of your site (Tree of Data)
  • They will shape or affect all that you do regarding your online business.

Find out what people want solutions to and are not being serviced properly, and give them that exact solution. This is the quickest and easiest route to successful marketing.

At this point I am just using the results to guide or show me my options at this point. As we saw there was a lot of paths of problems I could follow or dig deeper on. From my original clustering, I see that there is demand around dog training or people who want their dogs to do or not do certain things. Also this is a subject that I like personally so in the next phase I will dig hard and deep into “Dog training”. I could have just picked this from the start but it was nice to know the bulk of the other problems regarding dogs.

We started wide and now we are going to get more specific. I see from my clusters from above that DOG TRAINING has decent demand. Perhaps it also fits my list of skills better than the other clusters. So for this example the above is true.

So far we have brainstormed some ideas to pursue, but we still have more work to do. Because I want even more information on dog training I am going to dig a little deeper. The subject I chose from my clusters was Dog Training. Now the first problem I have with “dog training” is that it is too large. Also if I want to get into the market of “dog training” I would be competing with 2.9 million pages on the internet. Try it yourself and type into Google DOG TRAINING. You will see on the top right side how many pages Google lists for that search. Due to the large number of competing sites I will look to see what else I can pursue within this field. What can I find that is not so competitive within this market?

I would be better served to dominate a small market than get a tiny slice of a big market. This is a very important point if you are new to Internet Marketing. As getting a small slice from a large market is near impossible from a competition point of view. Build it and they will come is not going to work online.

The second problem with dog training is that it is still a very broad phrase. When I say too broad I mean too unfocused. What makes people want to search for this in the first place? I want to know all their problems. As you can see there are many problems just in my dog training cluster and I have not even searched for that data yet. People who search for dog training could be looking for something more specific. I need to know what is the intention of someone searching for dog training. I know they want training for their dog but what makes them actually resort to searching online. What is the underlying problem(s) with this topic?

 

The might want things like:

  • teach my dog to sit
  • train my dog to fetch
  • dog training tools
  • training for old dogs
  • training for new dogs

Here is a list of the top dog training searches:

  • dog training collars
  • dog obedience training
  • dog agility training
  • dog training schools
  • dog training equipment
  • dog training career
  • hunting dog training
  • dog training treats
  • dog potty training
  • attack dog training

 

This top dog data shows me just how varied the problems are and this is just the top 10 results returned of potentially 1000’s. As we can see it is almost endless as to what they could want. What are their exact problems and what are their exact intentions. This is my problem at hand. If I knew this I would have a fighting chance. As you can see there are many different intentions that people associate with dog training. So by searching for just dog training I realize that I am only scratching the surface. And that it is hard to understand the intention of the searcher. Many people do not consider this very point. It is not safe to assume that we understand vague phrases. This point is another great reason to use problem statements. So this time around we are going to get all the relevant dog training phrases that we can. When someone searches for dog training, what is the problem they have that they need to find an answer to. What are all the problems?

If I can break this data down like a tree I can learn where on the tree I can compete. As we travel up the tree the demand becomes lower and so does the competition. If you are new to internet marketing set goals that you can easily achieve. This will allow you to easily see achievable progress. As your skills grow you can raise your goals. But in the beginning we may have to climb the higher branches of the tree. As the heavy weights of your market will be lurking at the trunk of the tree. To be successful in my research I must determine all the different things people might be searching for regarding this topic.

PHASE 2 – Digging Deeper

This takes me to the worksheet:

STEP 3 – ACTION WORDS

Here I will build list action words. Actions words are words we use to describe an action someone wants to take with a subject. For a car, some actions words might be:

  • fix
  • repair
  • build
  • painting

For a garden, some actions words might be:

  • plant
  • prepare
  • planting
  • grow
  • weeding

Every subject will have its own unique set of actions words that are maybe only relevant to that subject.

But there are some actions words common to a lot of subjects like:

  • guide
  • e book
  • report
  • technique
  • improve
  • better

STEP 3 – ACTIONWORDS is where I keep track of all the ways people might say training or something related to training. I could simply enter the word “dog training” but this would only be scratching the surface. Some people want their dogs to STOP doing things, while other people might want to teach their dogs to do TRICKS. etc etc …. So now what I have done it on worksheet STEP 3 – ACTION WORDS is removed all clusters other than ones that relate to training. In this case I have the training cluster and the aggressive cluster. I am now going to go through these to see what action words I can find in the how dog data that was returned.

Note: when I see a word like teach I also decided to include that various versions of teach.

  • teach
  • teaching
  • teacher

So here are the actions words I got from training data that came from my original “how dog” query.

Action Words:

aggresiveaggressive
attack
attacking
barking
bite
biting
break
chase
chasing
chewing
command
control
dig
digging
fetch
fetching
guarding
guard
housebreak
housebreaking
hunt
hunting
instruction
instructions
instructor
jump
jumping
obey
obeying
point
pointing
potty
protecting
protective
scent
scenting
school
schools
sit
sitting
stop
stopping
stress
stressed
teach
teacher
teaching
therapy
timid
toilet
track
tracking
train
trainer
training
trick
tricks

 

Do you need this many? Most likely you will not need to go this hard. But I am trying to show you how far you can take it, for those who are not satisfied with just doing the basics. If I had the time and I was serious I would have dug even harder. But for the sake of example this is more than enough. If you are not sure just cream top of the actions words that you see with some higher frequency. Remember we are trying to find out what problems people search for online. To do this we need to build a list of action words to associate with our subject or interest. To uncover your potential niche market, we’ll need to create a list of action words THEY could be using to search for the solution YOU’LL be selling!

SEEDWORDS

A seedword is the phrase that we put into your keyword tool. Just like when we used “how dog,

how dog is the seedword. So now I am going to combine dog and puppy such with the list above. Dog and puppy are the two words generally used to describe a dog. I could have the synonyms- doggy, canine and or breeds, like black lab, german sheppard etc, etc…. etc. But for the sake of example I used dog and puppy. But be sure you use the most common synonyms in your research.

The final result was this list of seedwords:

 

Seedwords DogSeedwords Puppy
aggressive dogaggressive puppy
agressive dogagressive puppy
attack dogattack puppy
attacking dogattacking puppy
barking dogbarking puppy
bite dogbite puppy
biting dogbiting puppy
break dogbreak puppy
chase dogchase puppy
chasing dogchasing puppy
chewing dogchewing puppy
command dogcommand puppy
control dogcontrol puppy
dig dogdig puppy
digging dogdigging puppy
fetch dogfetch puppy
fetching dogfetching puppy
gaurding doggaurding puppy
guard dogguard puppy
housebreak doghousebreak puppy
housebreaking doghousebreaking puppy
hunt doghunt puppy
hunting doghunting puppy
instruction doginstruction puppy
instructions doginstructions puppy
instructor doginstructor puppy
jump dogjump puppy
jumping dogjumping puppy
obey dogobey puppy
obeying dogobeying puppy
point dogpoint puppy
pointing dogpointing puppy
potty dogpotty puppy
protecting dogprotecting puppy
protective dogprotective puppy
scent dogscent puppy
scenting dogscenting puppy
school dogschool puppy
schools dogschools puppy
sit dogsit puppy
sitting dogsitting puppy
stop dogstop puppy
stopping dogstopping puppy
stress dogstress puppy
stressed dogstressed puppy
teach dogteach puppy
teacher dogteacher puppy
teaching dogteaching puppy
therapy dogtherapy puppy
timid dogtimid puppy
toilet dogtoilet puppy
track dogtrack puppy
tracking dogtracking puppy
train dogtrain puppy
trainer dogtrainer puppy
training dogtraining puppy
trick dogtrick puppy
tricks dogtricks puppy

I then plug these words into my tool. Each tool has its own special way of plugging in these terms. If you are using Bebiz you can watch the help videos for that specific process. Bebiz has done a great job of making this part very easy. I could have used more synonyms but I found most people use puppy and dog.

Now my list is a bit extreme as I wanted to show you how hard you can dig on a subject like Dog Training.

SUPER IMPORTANT: by keeping track of what seedwords I searched for I know exactly what I have searched. You will never be able to remember this in your head so always keep track of what you have searched. This will reduce the chances of you searching in circles or going off track. Also when seeking advice on IEC, this data will help the IEC team to see how you are approaching your research.

 

TIP: Use the least amount of words possible in a Seedword that still produces relevant results.

A bad example is “how to train my dog to sit down”.

When using a phrase like this I am asking the keyword tool to give me back all phrases that contain:

how AND to AND train AND my AND dog AND to AND sit AND down

In fact when I tried using a phrase like this I got back zero results. I would alter this phrase “how to train my dog to sit down” to something like this:

sit dog

This will produce much more data and should still return meaningful and relevant data. When I say meaningful I mean we can understand the intention of the searcher and the results returned are still on topic. If you cannot understand what the intentions of the search is, that search phrase will not be as useful as one where the intention is crystal clear. When you start you may find yourself picking poor action words that return off topic or poor demand results. But with a little practice you will so grow a seasoned eye for what is going to work. Also avoid conjunctions like as, a, the, at, etc etc, since these word will only reduce your possible results. Sometimes you may need conjunctions to infer an action. But most of the time you can avoid using conjunctions. Also consider all the ways people can say one word like:

info

informing

information

informational

informed

After submitting all my seedwords to my keyword tool I then clustered all the data and removed the irrelevant data. So this list below is the final clustered results from those seedwords. Keep in mind there is more than one right way to do this. No two people will cluster the same way. As you can see there are 3 columns. First is the keyword, second is the cluster and the last column is the sub-cluster. You don’t have to use sub-clusters if you don’t want to. If you don’t want to sub cluster then make more clusters that are more detailed. In a nutshell you need to be able to clearly identify the trends of your market. I find that sub-clusters help me to do this. Take the time to examine how I clustered this data and make sure you understand my logic behind this. If you don’t understand this then come to me in the forum and I will cheerfully explain it.

Now if we really want to dig even deeper we could go through all this data above and look for new actions words that have made themselves present and perhaps could not be seen before. We could keep repeating this process until we have exhausted all the data available.

 

KeywordMonthlyClusterSub Cluster
CRATE
crate training separation anxiety dog135crateANXIETY
anxiety crate dog separation training90crateANXIETY
my puppy wont stop barking while crate training180crateBARK
puppy yelping during crate training90crateBARK
stop dog barking in crate90crateBARK
puppy crate training whining90crateBARK
crate training and overnight bullmastiff puppy315crateBREED
boxer dog crate training270crateBREED
crate training my boxer puppy270crateBREED
overnight crate training bullmastiff puppy135crateBREED
labrador puppy crate training135crateBREED
crate training dog malinois90crateBREED
tips on crate training a dog135crateIMPROVE
dog crate training problems90crateIMPROVE
dog crate training tip90crateIMPROVE
crate training an older dog225crateOLD
adult dog crate training food90crateOLD
crate training a older dog90crateOLD
adult crate dog training90crateOLD
crate training adult dog90crateOLD
crate training a puppy1530cratePUPPY
puppy crate training1080cratePUPPY
crate training puppy270cratePUPPY
crate training your puppy225cratePUPPY
training a puppy to a crate90cratePUPPY
when to stop crate training your dog90cratePUPPY
crate dog puppy training90cratePUPPY
cage training a puppy90cratepuppy
advantages of crate training your dog90crateREASON
dog crate training1170crateTRAIN
crate training a dog945crateTRAIN
crate training your dog630crateTRAIN
crate training for dog135crateTRAIN
crate dog training135crateTRAIN
crate training dog135crateTRAIN
when to start crate training a puppy180crateWHEN
BARKMonthlyClusterSub Cluster
dog behavior barking90BARKBEHAVIOUR
electronic dog bark machine900BARKEQUIPMENT
dog bark collars495BARKEQUIPMENT
dog whistle stop barking270BARKEQUIPMENT
barking dog bark inhitor225BARKEQUIPMENT
dog bark stopper180BARKEQUIPMENT
dog bark controle135BARKEQUIPMENT
building dog bark control135BARKEQUIPMENT
dog bark devices135BARKEQUIPMENT
dog bark control comparisons90BARKEQUIPMENT
train well dog bark collars90BARKEQUIPMENT
dog bark collars analyis shock sound90BARKEQUIPMENT
dog bark collars barking trainer90BARKEQUIPMENT
dog bark supressor90BARKEQUIPMENT
stop dog barking buzzer90BARKEQUIPMENT
best dog bark control devices90BARKEQUIPMENT
stop dog barking remotely canada90BARKEQUIPMENT
stop dog barking instrument90BARKEQUIPMENT
stopper barking dog bark inhitors90BARKEQUIPMENT
anti bark dog training collars90BARKEQUIPMENT
stop dog barking citronella90BARKEQUIPMENT
dog bark control collars90BARKEQUIPMENT
stop dog barking device90BARKEQUIPMENT
ultrasonic dog bark90BARKEQUIPMENT
dog bark control90BARKEQUIPMENT
dog silencer pro stop dog barking90BARKEQUIPMENT
barking dog problems90BARKHELP
stop dog barking2160BARKPREVENT
stop barking dog585BARKPREVENT
stop dog bark360BARKPREVENT
neighbors stop dog barking315BARKPREVENT
make dog stop barking when leave270BARKPREVENT
stop dog barking at night270BARKPREVENT
make dog stop barking225BARKPREVENT
stop barking dog neighbor sleep135BARKPREVENT
dog wont stop barking135BARKPREVENT
anti dog bark135BARKPREVENT
stop dog from barking135BARKPREVENT
ways to stop dog barking135BARKPREVENT
make a dog stop barking135BARKPREVENT
anoyying dog bark90BARKPREVENT
dog bark stop noise90BARKPREVENT
stop dog barking and charging runners90BARKPREVENT
stop dog barking permanently90BARKPREVENT
tips to get ur dog to stop barking90BARKPREVENT
ways to make a dog stop barking90BARKPREVENT
get a neighbors dog to stop barking90BARKPREVENT
excessive stop dog barking90BARKPREVENT
stop dog barking through fence90BARKPREVENT
dog training tips barking90BARKPREVENT
dog stop barking90BARKPREVENT
get my dog to stop barking90BARKPREVENT
dog bark stop90BARKPREVENT
dog training metro detroit area1440BARKRegional
kalamazoo county dog bark ordinance180BARKRegional
scheherazade new york dog bark90BARKRegional
dog training barking675BARKTRAIN
barking dog training315BARKTRAIN
dog training barking and growling90BARKTRAIN
dog training tips barking ting90BARKTRAIN
dog training bark90BARKTRAIN
dog training to stop barking90BARKTRAIN
bark busters dog training90BARKTRAIN
dog training stop barking90BARKTRAIN
train a dog to stop barking90BARKTRAIN
training dog stop barking90BARKTRAIN
train dog to stop barking90BARKTRAIN
make dog bark90BARKTRICK
why does my dog bark at the ground180BARKWHY
why does my old dog bark alot180BARKWHY
why doesn’t a dog bark90BARKWHY
OBEDIENCEMonthlyClusterSub Cluster
dona ana dog obedience315obedience?
dog training obedience puppynl 390obedience?
4 dog obedience titles90obedience?
companion dog obedience training escondido90obedience?
friendly individual dog obedience90obedience?
dog obedience medallions90obedience?
dog obedience certification90obedience?
dog obedience games90obedienceacivity
dog obedience very protective225obedienceaggressive
obedience training a dominant dog90obedienceaggressive
dog obedience poems90obedienceart
basic dog obedience training90obediencebasic
behavior dog dog obedience trainer training90obediencebe a trainer
behavior method dog obedience training180obediencebehaviour
obedience behavior dog training180obediencebehaviour
dog obedience 26 behavior modification90obediencebehaviour
dog obedience & behavior modification90obediencebehaviour
behavior dog obedience trainer training90obediencebehaviour
dog obedience biting90obediencebite
doberman puppy training180obediencebreed
ckc dog obedience training90obediencebreed
labrador dog obedience90obediencebreed
dog obedience jumps180obediencecommand
dog obedience hand signals180obediencecommand
dog obedience broad jump180obediencecommand
dog obedience training commands135obediencecommand
obedience training teaching dog heel90obediencecommand
watch command in dog obedience90obediencecommand
dog obedience heel training tips90obediencecommand
hand signals for dog obedience training90obediencecommand
dog obedience exercises90obediencecommand
dog obedience matchs270obediencecontest
dog obedience trials90obediencecontest
dog obedience competition90obediencecontest
complete home dog obedience training90obediencecourse
online dog obedience program90obediencecourse
dog obedience equipment225obedienceequipment
dog obedience jewelry135obedienceequipment
dog training obedience gear90obedienceequipment
dog obedience supply training90obedienceequipment
dog obedience training collars90obedienceequipment
dog obedience training6660obediencegeneral
dog training obedience1665obediencegeneral
companion dog obedience training90obediencegeneral
all dog obedience training90obediencegeneral
dog training and obedience90obediencegeneral
obedience dog training90obediencegeneral
dog in obedience training90obediencegeneral
home dog obedience training90obediencegeneral
dog obedience training tips360obedienceinfo
dog obedience tips225obedienceinfo
dog obedience club newsletter90obedienceinfo
dog obedience training tips articles90obedienceinfo
dog obedience articles online90obedienceinfo
dog obedience information90obedienceinfo
dog obedience training advice90obedienceinfo
online dog obedience training90obedienceinfo
class outline for kids dog obedience225obediencekids
dog obedience training video180obediencemedia
video dog obedience training135obediencemedia
book dog obedience training135obediencemedia
dog obedience training neutered non-neutered90obedienceneuter
adult dog obedience training90obedienceold
older dog obedience training90obedienceold
puppy obedience training450obediencepuppy
dog training obedience puppy90obediencepuppy
dog obedience puppy training90obediencepuppy
DIGGINGMonthlyClusterSub Cluster
dog behavior digging90diggingbehaviour
dog training tools stop digging90diggingequipment
stop dog digging540digginggeneral
stop dog digging in yard495digginggeneral
dog training digging135digginggeneral
dog training digging holes fence90digginggeneral
dog training digging holes under fence90digginggeneral
HOUSEBREAKINGMonthlyClusterSub Cluster
dog behavior housetraining90pottybehaviour
dog potty station765pottyequipment
aids dog outdoor potty training90pottyequipment
dog potty training pad90pottyequipment
dog potty box90pottyequipment
dog potty boxes90pottyequipment
dog potty systems90pottyequipment
house breaking dog problems540pottygeneral
indoor dog potty270pottyindoor
dog indoor potty training135pottyindoor
indoor door dog potty90pottyindoor
dog older potty training225pottyold
potty training adult dog180pottyold
potty training older dog135pottyold
grass dog potty90pottyoutdoor
dog potty grass or gravel90pottyoutdoor
outdoor dog potty90pottyoutdoor
buy cheap potty training dog90pottyproduct
puppy potty training3600pottypuppy
potty training a puppy855pottypuppy
house training a puppy765pottypuppy
tips for potty training a puppy360pottypuppy
potty training puppy315pottypuppy
potty training your 9month old dog90pottypuppy
best potty training your puppy90pottypuppy
new potty puppy training90pottypuppy
tips on potty training a puppy90pottypuppy
potty puppy training90pottypuppy
potty training the puppy90pottypuppy
potty training for puppy dogs90pottypuppy
potty training my puppy90pottypuppy
pug puppy potty training90pottypuppy
easy puppy potty training90pottypuppy
potty training for puppy dog90pottypuppy
potty training your puppy90pottypuppy
puppy potty training tips90pottypuppy
potty training a maltese dog225pottypurebred
pomeranian puppy potty training225pottypurebred
rat terrier puppy potty training90pottypurebred
potty training dog yorkie90pottypurebred
husky dog potty training90pottypurebred
potty training a maltese puppy90pottypurebred
potty puppy training yorkie90pottypurebred
potty training yorkie puppy90pottypurebred
puppy potty training in dallas90pottyschool
dog toilet training tips90pottytoilet
dog potty training2745pottytraining
potty training your dog405pottytraining
potty training dog360pottytraining
potty training a dog360pottytraining
methods for potty training your dog270pottytraining
potty training puppy using a doggy door180pottytraining
dog potty taining tips90pottytraining
potty training a stubborn dog90pottytraining
house training tips dog90pottytraining
potty training and dog90pottytraining
having problems potty training dog90pottytraining
dog potty training for dummies90pottytraining
dog potty problem training90pottytraining
dog training house break90pottytraining
dog potty training tips90pottytraining
dog and potty training90pottytraining
a dog potty training90pottytraining
BITEMonthlyClusterSub Cluster
bite sleeve for dog training90biteprodcut
stop dog bite90bitestop
CHEWMonthlyClusterSub Cluster
cesar milan dog chewing90chew?
stop dog from chewing furniture135chewitem
dog chewing plants90chewitem
dog chewing repair door90chewitem
dog chewing walls90chewitem
stop dog from chewing on fence90chewitem
dog chewing wood90chewitem
dog chewing furniture90chewitem
dog chewing things90chewitem
dog chewing foot video90chewmedia
old dog chewing90chewold
what is in dog chewing bones90chewprodcut
dog chewing on tail135chewself
dog chewing fur135chewself
dog chewing its legs90chewself
dog chewing hair off tail90chewself
dog chewing toe nails90chewself
dog chewing foot90chewself
dog chewing on paws90chewself
dog chewing paw90chewself
dog chewing feet90chewself
dog chewing on foot90chewself
dog chewing paws90chewself
training a puppy not to bite90bitestop
stop dog chewing270chewstop
dog chewing problems135chewstop
stop dog chew shoes90chewstop
dog chewing problems and solutions90chewstop
dog chewing deterrant90chewstop
dog chewing walls deficiency90chewstop
dog chewing too much90chewstop
stop dog from chewing90chewstop
dog training chewing90chewtrain
dog chewing fits90chew
dog chewing surgery90chew
PUPPYMonthlyClusterSub Cluster
sissy puppy training90puppy?
tips on bell training a puppy to go outside90puppybell
bell training a puppy90puppybell
puppy training biting405puppybite
biting puppy training90puppybite
bullmastiff puppy training630puppybreed
chocolate lab puppy training225puppybreed
black labrador puppy training225puppybreed
golden retriever puppy training225puppybreed
boxer puppy training225puppybreed
labrador retriever puppy training180puppybreed
labrador puppy training180puppybreed
bichpoo puppy training135puppybreed
maltese puppy training135puppybreed
dachshund puppy training135puppybreed
pitbull puppy training135puppybreed
lab puppy training135puppybreed
jack russell puppy training135puppybreed
rottweiler puppy training + tug of war90puppybreed
puppy training oldenzaal90puppybreed
brittany spaniel puppy training90puppybreed
lab puppy training hunting90puppybreed
info on bullterrier puppy training90puppybreed
puppy training goldendoodles90puppybreed
bloodhound puppy training90puppybreed
english mastiff puppy training90puppybreed
training tips for labrador puppy90puppybreed
dog training pointer gun puppy90puppybreed
bichon poodle puppy training90puppybreed
american bulldog puppy training90puppybreed
shih tzu puppy training90puppybreed
mastiff puppy training90puppybreed
bichon frise puppy training90puppybreed
chihuahua puppy training90puppybreed
german shepherd puppy training90puppybreed
beagle puppy training90puppybreed
daschund puppy training90puppybreed
great dane puppy training90puppybreed
rottweiler puppy training90puppybreed
buying and training a puppy135puppycare
puppy dogs info dog training breeds care literature dog90puppycare
puppy training cat90puppycat
clicker puppy training90puppyclick
clicker training dog training puppy training1305puppyclicker
puppy training here command90puppycommand
puppy training tricks90puppycommand
training a puppy to come90puppycommand
puppy training tips3015puppyinfo
puppy training games315puppyinfo
easy puppy training90puppyinfo
puppy training techniques90puppyinfo
puppy training basics90puppyinfo
puppy training dog90puppyinfo
leash training a puppy270puppyleash
puppy training books360puppymedia
sirius puppy training180puppymedia
puppy training on cd135puppymedia
puppy training video135puppymedia
puppy training socialization book90puppymedia
teach puppy dog training articles traindoggy90puppymedia
online puppy training90puppymedia
sirius puppy training video90puppymedia
puppy 26 dog training coursepdf90puppymedia
puppy training books, barnes and noble0puppymedia
paper training a puppy90puppypotty
arm & hammer puppy training pads225puppyproduct
nature’s miracle puppy training pads180puppyproduct
puppy training pads135puppyproduct
economy pad puppy training90puppyproduct
simple solutions puppy training pads90puppyproduct
puppy training kit90puppyproduct
simple solution puppy training pads90puppyproduct
groom27s hollow canine puppy training135puppyregional
kat’s k9 cadets dog & puppy training90puppyregional
houston puppy training90puppyregional
puppy training schools90puppyregional
ian dunbar, sirius puppy training – off leash0puppyregional
puppy house training tips for blind individuals90puppyspecial
adult dog mill puppy training90puppyspecial
puppy training security90puppyspecial
kindergarten puppy training90puppyspecial
puppy training hunting90puppyspecial
puppy training in seven days315puppytraining
new puppy training315puppytraining
dog puppy training225puppytraining
dog and puppy training puppies135puppytraining
puppy training mistress90puppytraining
10 week old puppy training90puppytraining
home puppy training90puppytraining
dog training puppy90puppytraining
ANXIETYMonthlyClusterSub Cluster
anxiety dog medicine90anxietymeds
anti anxiety dog medication90anxietymeds
anxiety disorder dog in315anxietyseparation
separation anxiety dog315anxietyseparation
dog with separation anxiety disorder270anxietyseparation
anxiety disorder dog separation225anxietyseparation
dog separation anxiety epileptic seizure90anxietyspecial
anxiety dog treating90anxietytreat
relieve dog separation anxiety90anxietytreat
treating anxiety disorder dog90anxietytreat
dog separation anxiety1080anxiety
anxiety disorder dog225anxiety
chronic anxiety dog90anxiety
anxiety dog in90anxiety
TRAININGMonthlyClusterSub Cluster
adult dog training315trainadult
adult dog training tips135trainadult
agressive dog training360trainaggressive
aggressive dog training315trainaggressive
dog training aggressive180trainaggressive
aggression dog training135trainaggressive
dog training to show aggression90trainaggressive
aggressive dog training tip90trainaggressive
aggressive dog dog training90trainaggressive
stop dog fighting1215aggressive
stop dog attacks90aggressive
separation anxiety dog training180trainanxiety
dog training for separation anxiety135trainanxiety
anxiety dog separation training90trainanxiety
attack dog training1260trainattack
easy dog training360trainbasic
simple solution dog training315trainbasic
easy dog training tips135trainbasic
dog training biting450trainbite
dog training snapping225trainbite
biting dog training to stop225trainbite
biting dog training135trainbite
dog training biting tracking90trainbite
stop dog biting270bite
boxer dog training1170trainbreed
cattle dog training540trainbreed
german shepherd dog training450trainbreed
schutzhund dog training405trainbreed
coon dog training405trainbreed
czech dog training commands315trainbreed
pointing dog training315trainbreed
dog training tips for boxers180trainbreed
dog training tips for a black lab180trainbreed
boxer dog training tips180trainbreed
airedale dog training tips135trainbreed
german shephard assistance dog training135trainbreed
cattle dog training tips135trainbreed
black lab dog training tips90trainbreed
retriever dog training tips90trainbreed
hog dog training tips90trainbreed
belgian malinoise dog training articles90trainbreed
brittany bird dog training tips90trainbreed
german commands for dog training90trainbreed
havanese dog training tips90trainbreed
coon dog training tip90trainbreed
boxer dog training tip90trainbreed
stop dog from chasing cat90cat
clicker dog training315trainclicker
clicker dog training greenwich ct180trainclicker
clickers for dog training180trainclicker
clicker method of dog training135trainclicker
clicker dog training and flecitiy spaniels90trainclicker
dog training with clicker90trainclicker
clicker dog training aid90trainclicker
clicker for dog training90trainclicker
dog training commands720traincommand
hand signals for dog training540traincommand
rcmp dog training commands315traincommand
dog training heel315traincommand
dog training hand signals315traincommand
command dog training225traincommand
dog training commands german180traincommand
command performance dog training135traincommand
dr ps dog training commands90traincommand
dog training command words90traincommand
dog training command – heel90traincommand
heel dog training tips90traincommand
dog training hand commands90traincommand
dog training stay90traincommand
dog training command90traincommand
basic dog training commands90traincommand
dog tricks command90command
diagnosis for dog problems90diagnose
dog training fence315trainfence
dog training fence jumping90trainfence
stop dog from jumping the fence90fence
stop dog climng fence90fence
stop dog jumping the fence90fence
stop dog from jumping fence90fence
guard dog training720trainguard
personal guard dog training315trainguard
protection dog training315trainguard
guard dog training tip90trainguard
guard dog training tips90trainguard
hunting dog training5760trainhunt
gun dog training3060trainhunt
water dog training1440trainhunt
dog training scent dogs315trainhunt
tracking dog training315trainhunt
gun dog training tips270trainhunt
squirrel dog training tip135trainhunt
waterfowl dog training tips90trainhunt
tips hunting dog training90trainhunt
dog training tip3420traininfo
dog training tips2565traininfo
dog training tools1665traininfo
dog training techniques990traininfo
basic dog training720traininfo
dog training ideas630traininfo
dog training articles495traininfo
online dog training450traininfo
in home dog training405traininfo
dog training online360traininfo
focused attention in dog training315traininfo
attention dog training315traininfo
dog training for dummies315traininfo
best dog training315traininfo
dog training information315traininfo
dog training tips online180traininfo
dog training advice180traininfo
advice for dog training135traininfo
printable dog training tips90traininfo
dog training tips correction90traininfo
advice on dog training problems90traininfo
find dog training advice90traininfo
training tips dog trianing90traininfo
positive dog training articles90traininfo
101 dog training tip90traininfo
101 dog training tips90traininfo
at home dog training tips90traininfo
tips on dog training90traininfo
advice dog training90traininfo
advice on dog training90traininfo
dog training problems90traininfo
tips for dog training90traininfo
dog house training tips90traininfo
service dog training1665traininstructor
stop dog itching scratching90itch
stop dog scratching90itch
dog training career2070trainjob
career in dog training1620trainjob
career dog training810trainjob
sar dog training675trainjob
dog training jobs675trainjob
dog training contract630trainjob
dog training certification450trainjob
careers in dog training315trainjob
dog training instructor schools225trainjob
dog training instructor dvd135trainjob
schools for dog training instructors90trainjob
dog training jumping fence90trainjump
dog training jumping on people90trainjump
dog training jumping90trainjump
stop dog from licking feet135lick
stop dog from licking90lick
dog training books3150trainmedia
dog training dvds1800trainmedia
dog article dog training dogadventures no1source765trainmedia
dog training video720trainmedia
dog training videos585trainmedia
dog training book450trainmedia
dog training dvd360trainmedia
monks of new skeet3a dog training video315trainmedia
dog training cd315trainmedia
articles on dog training135trainmedia
dog training videos / sit stay fetch /video90trainmedia
dog training videos / sit stay fetch / stevens90trainmedia
dog training / videos / tricks90trainmedia
stop dog from getting mud in house135mud
stop dog from bringing mud into house90mud
stop dog nervous90nervous
stop dog eating feces270poop
stop dog from pooping in the house180poop
stop dog submissive urination90poop
stop dog pee spray90poop
something to put on my carpet to stop dog peeing90poop
stop dog peeing outside90poop
stop dog poop90poop
stop dog from eating cat litter90poop
stop dog from peeing on furniture90poop
stop dog from eating cat poop90poop
stop dog urination90poop
stop dog peeing90poop
dog training equipment5310trainprodcut
dog training harness1395trainprodcut
pinch collars for dog training540trainprodcut
dog training dumbells315trainprodcut
dog training collars7380trainproduct
dog training leads2970trainproduct
dog training treats2205trainproduct
dog training products1620trainproduct
dog training aids1485trainproduct
dog training accessories1440trainproduct
dog training whistles1260trainproduct
electronic dog training collars765trainproduct
drug dog training675trainproduct
discount dog training collars630trainproduct
cheap dog training collars585trainproduct
dog training pads540trainproduct
dog training devices495trainproduct
dog training shock collars405trainproduct
dog training shock collars guides315trainproduct
seeing eye dog training315trainproduct
antipulling dog training collars270trainproduct
dog training clicker180trainproduct
anti pulling dog training collars135trainproduct
stop pulling dog training collars90trainproduct
dog training collars for problem dogs from petsafe90trainproduct
dog training separation anxiety90trainproduct
products to stop dog fighting225product
stop dog urinating spray repellant90product
dog training pulling on leash90trainpull
dog training escondido990trainregional
dog training camp405trainregional
masterpeace dog training360trainregional
dog training melbourne australia315trainregional
dog training in kentucky315trainregional
partners dog training315trainregional
georgia dog training315trainregional
new york dog training315trainregional
pa in kennel dog training315trainregional
dog dog training tips traindoggycom90trainregional
minnesota dog training class90trainregional
dog training class fort lauderdale wheaten90trainregional
cathy mccann dog problems90regional
dog training chasing squirels90trainrunning
dog training chasing cars90trainrunning
stop dog from chasing cars135running
non stop dog panting, and running0running
professional dog training450trainschool
therapy dog training centers270trainschool
therapy dog training maine90trainschool
stop dog shedding225shed
stop dog shedding hair90shed
stop dog from shedding90shed
dog training tips heel sniffing90trainsniff
therapy dog training1395trainspecial
police dog training1305trainspecial
bird dog training1260trainspecial
truckee dog training765trainspecial
cadaver dog training585trainspecial
deaf dog training540trainspecial
alpha dog training540trainspecial
companion dog training405trainspecial
dog training pack leader360trainspecial
human dog training360trainspecial
dog training for hearing impaired315trainspecial
dog training for kids315trainspecial
rescue dog training315trainspecial
guide dog training315trainspecial
bird dog training tips270trainspecial
bird dog training command list90trainspecial
physical therapy dog training90trainspecial
auto dog training tip90trainspecial
canine therapy dog training90trainspecial
show dog training tips90trainspecial
dog training tips car sick90trainspecial
assistance dog training90trainspecial
dog training weekly315traintraining
dog training games315traintraining
TricksMonthlyClusterSub Cluster
cool dog tricks1215trick
i do dog tricks1215trick
fun dog tricks540trick
simple dog tricks540trick
teach your dog tricks315trick
frisbee dog training315trick
easy dog tricks315trick
list of dog tricks225trick
dog tricks for poodles180trick
tekno dog tricks180trick
dog training tricks180trick
teach dog tricks180trick
amazing dog tricks135trick
worlds easiest but coolest dog tricks90trick
teaching your dog tricks dog care canine health90trick
household dog tricks90trick
common dog tricks90trick
unusual dog tricks90trick
dog tricks list90trick
dumb dog tricks90trick
training dog tricks90trick
dog tricks for dummies90trick
dog tricks training90trick
teaching dog tricks90trick
BARKINGMonthlyClusterSub Cluster
dog bark aggressive home male afraid90BARKuseless
dog bark seal90BARKuseless
recording of dog bark90BARKuseless
noahs bark dog training90BARKuseless
can a wolf hybrid dog bark90BARKuseless
angry dog bark and growl90BARKuseless
baby dog bark90BARKuseless
bark dog training columbus90BARKuseless
angry dog bark135BARKuseless
dog bark song90BARKuseless
bark busters dog training new zealand90BARKuseless
dog bark sound effects765BARKuseless
dog bark sound file315BARKuseless
mean dog bark90BARKuseless
dog bark park cottonwood idaho180BARKuseless
dog bark sounds540BARKuseless
cat meow dog bark135BARKuseless
dog bark sound clips90BARKuseless
dog bark music90BARKuseless
dog training bark buster90BARKuseless
dog bark wav225BARKuseless
dog bark alarm90BARKuseless
dog bark sound270BARKuseless
annoying dog bark90BARKuseless
hear a dog bark90BARKuseless
big dog bark180BARKuseless
little dog bark90BARKuseless
BEHAVIOURMonthlyClusterSub Cluster
dog behavior problems2295behavior101
dog behavior question900behavior101
dog behavior patterns540behavior101
dog behavior expert360behavior101
dog behavior modification270behavior101
behavior dog social225behavior101
dog behavior specialist225behavior101
dog behavior meaning180behavior101
dog behavior questions180behavior101
pet behavior dog training135behavior101
behavior dog in problem135behavior101
dog behavior questions answered90behavior101
questions and answers about dog behavior90behavior101
canine dog behavior90behavior101
dog behavior explained90behavior101
warning signs of bad dog behavior90behavior101
dog behavior problems advice90behavior101
pacing dog behavior90behavior101
understanding dog behavior90behavior101
dog behavior information90behavior101
dog behavior management90behavior101
dog behavior advice90behavior101
understand dog behavior90behavior101
tips dog behavior90behavior101
dog behavior solutions90behavior101
doreen olsen olson dog behavior270behavior?
dog behavior board225behavior?
outboard clutch dog problems135behavior?
dog behavior mouthing135behavior?
dog behavior experiments135behavior?
prairie dog behavior135behavior?
magnesium anxiety dog90behavior?
ting dog behavior90behavior?
anthromorphism behavior dog problem90behavior?
dog behavior ing s90behavior?
amp behavior dog training90behavior?
dog vaccine behavior problems90behavior?
miss behaviors family dog training90behavior?
dog behavior problems going through puberty90behavior?
science project ideas dog behavior90behavior?
animal behavior dog training90behavior?
abused dog behavior135behaviorabuse
abused dog behavior problems90behaviorabuse
recognizing abused dog behavior90behaviorabuse
aggressive dog behavior540behavioraggressive
aggressive behavior dog training90behavioraggressive
aggresive dog behavior90behavioraggressive
agressive dog behavior90behavioraggressive
dog training for aggressive behavior90behavioralpa
dog behavior dominance90behavioralpha
dog behavior fighting90behavioralpha
dominant aggressive dog behavior90behavioralpha
behavior dog dominant90behavioralpha
alpha dog behavior90behavioralpha
pet anxiety dog anxiety symptoms135behavioranxiety
bully dog problems180behaviorattack
bad dog behavior810behaviorbad
dog behavior modification marking225behaviorbad
behavior problems with dog135behaviorbad
dog behavior head butts90behaviorbad
canine problems dog behavior90behaviorbad
dog behavior bad90behaviorbad
behavior problems dog behaviour90behaviorbad
bad dog behavior in90behaviorbad
behavior problems dog behoaviour90behaviorbad
howling dog behavior180behaviorbark
dog behavior changes growling now90behaviorbark
dog behavior growling90behaviorbark
nervous dog behavior90behaviorbeta
dog behavior on shyness90behaviorbeta
behavior dog bite childern90behaviorbite
dog behavior nibble90behaviorbite
austrailan cattle dog behavior problems225behaviorbreed
scotty dog behavior135behaviorbreed
husky german shepard mix breed dog behavior135behaviorbreed
dalmation dog behavior90behaviorbreed
boxer dog behavior characteristics and training90behaviorbreed
boxer dog behavior90behaviorbreed
dog behavior towards cats135behaviorcat
dog behavior with cats135behaviorcat
dog care canine behavior problems canine fitness d90behaviorcat
dog behavior cats90behaviorcat
cat dog behavior90behaviorcat
dog behavior chasing shadows90behaviorchasing
dog behavior chasing tail90behaviorchasing
dog chewing behavior135behaviorchew
dog behavior destructive chewing90behaviorchew
dog behavior chewing90behaviorchew
dog behavior stay command270behaviorcommand
dog behavior the no command90behaviorcommand
dog behavior death90behaviordeath
high protein diet affects dog behavior135behaviordiet
dog behavior issues, using dog door0behaviordoor
dog behavior problems-fear225behaviorfear
behavior dog heat90behaviorfemale
dog behavior eating90behaviorfood
dog behavior play fighting180behaviorgeneral
dog behavior night time90behaviorgeneral
chronic renal failure dog behavior change aggression90behaviorhealth
chronic renal failure dog behavior change90behaviorhealth
dog behavior leg humping female90behaviorhump
dog behavior humping90behaviorhump
dog behavior issues, leg humping0behaviorhump
meanings of dog behavior720behaviorinfo
dog behavior training online135behaviorinfo
on line dog behavior diagnosis90behaviorinfo
where can i ask questions about dog behavior90behaviorinfo
advice dog behavior90behaviorinfo
dog behavior forums90behaviorinfo
advice behavior dog90behaviorinfo
scientific publications dog behavior90behaviorinfo
jumping up dog behavior90behaviorjump
dog behavior excessive licking225behaviorlick
dog behavior problems licking90behaviorlick
behavior dog licking90behaviorlick
handbook of applied dog behavior and training855behaviormedia
book on dog behavior and training180behaviormedia
images of aggressive dog behavior90behaviormedia
behavior dog training books90behaviormedia
dog behavior movies90behaviormedia
handbook of behavior problems of the dog and cat90behaviormedia
dog behavior answer book90behaviormedia
dog behavior book90behaviormedia
dog behavior inroducing new dog90behaviornew
dog behavior problem humping135behaviornueter
behavior dog nueter90behaviornueter
behavior dog neutering90behaviornueter
senior dog problems225behaviorold
older dog behavior180behaviorold
dog behavior eating elimination225behaviorpoop
dog behavior bed wetting90behaviorpoop
dog behavior abnormal urination90behaviorpoop
behavior dog eats own90behaviorpoop
dog behavior eating poop90behaviorpoop
dog behavior / eating feces90behaviorpoop
pregnant dog behavior180behaviorpreg
pregnant dog behavior problems135behaviorpreg
dog behavior and human pregnancy90behaviorpreg
dog behavior owner pregnant90behaviorpreg
dog behavior pregnnt90behaviorpreg
dog behavior boards90behaviorprodcut
puppy behavior dog training180behaviorpuppy
dog behavior group behaviour puppy90behaviorpuppy
behavior dog puppy90behaviorpuppy
puppy behavior problems90behaviorpuppy
big tail wagging and dog behavior90behaviorreading
dog behavior problems2c charlotte nc315behaviorregional
dog behavior conference225behaviorregional
canine behavior problems dog training caninebootca180behaviorregional
dog behavior and karen overall180behaviorregional
dog training canine behavior problems caninebootca135behaviorregional
all breeds dog training and behavior corp135behaviorregional
patti conroy dog behavior90behaviorregional
dog behavior modification2c machusetts90behaviorregional
dog behavior northeast pa90behaviorregional
dog behavior problem uk90behaviorregional
dog behavior angeles90behaviorregional
dog behavior mod tampa90behaviorregional
dog behavior pa90behaviorregional
dog behavior problems stanly county nc90behaviorregional
behavior main dog training90behaviorregional
dog behavior cl westmoreland county90behaviorregional
behavior dog houston training90behaviorregional
dog behavior ground scratching90behaviorscratch
behavior dog diseases90behaviorsick
social behavior dog315behaviorsocial
socialization dog behavior90behaviorsocial
behavior dog training guide dogs315behaviorspecial
dog behavior after birth135behaviorspecial
canine health dog training canine behavior problem135behaviorspecial
alpha female dog behavior90behaviorspecial
dog behavior after umbilical hernia surgery90behaviorspecial
dog behavior questions – wiping paws after90behaviorspecial
police dog training and behavior90behaviorspecial
dog behavior problems thunder90behaviorspecial
dog behavior before death90behaviorspecial
dog behavior stages90behaviorspecial
deaf dog behavior90behaviorspecial
dog behavior aging dementia90behaviorspecial
applied dog behavior and training90behaviorspecial
herding dog behavior problems135behaviorstop
dog training for problem behavior90behaviorstop
unruly dog behavior90behaviorstop
dog behavior dogs roll smelly things90behaviorstop
problem solving behavior home dog training90behaviorstop
dog behavior fear90behaviorstop
correcting bad dog behavior90behaviorstop
dog behavior change90behaviorstop
correcting dog behavior problems90behaviorstop
destructive dog behavior90behaviorstop
dog training behavior modification90behaviorstop
problem dog behavior90behaviorstop
unormal dog behavior90behaviorstrange
dog behavior training585behaviortraining
behavior dog pet training270behaviortraining
behavior dog training225behaviortraining
behavior canine dog training180behaviortraining
basic behavior dog training180behaviortraining
dog behavior training questions answers135behaviortraining
fast track dog training and behavior services135behaviortraining
behavior consultation dog training90behaviortraining
behavior dog modification training90behaviortraining
best behavior dog training90behaviortraining
behavior dog and training90behaviortraining
dog behavior problems and herbs90behaviortreat
abnormal behavior dog180behaviorunusual
strange dog behavior180behaviorunusual
dog behavior unusual135behaviorunusual
abnormal dog behavior135behaviorunusual
dog behavior issues225behavior
CLUSTER SUMMARY­TOTAL MONTHLY VOLUME
Training114435
Behavior31095
Housebreaking16785
Obedience16560
Puppy15750
Bark14400
Crate9675
Tricks6525
Barking4365
Chew3510
Anxiety3150
Digging1530
Bite180

 

Tips: Before clustering, remove all the useless data that you see. Useless data is the phrases that do not relate to your market. For example above I see people in the barking cluster people looking for sound files of dogs barking. That is what I call useless. I also found a lot of regional data for schools and none of these regional related to me. Example: “dog school in California”. Since I am not interested in that I will remove it. Take the time to remove this data as it will only clutter your vision and possibly prevent you from making good sense of the data in front of you.

For this example I am happy with what I have and have rounded up all the data needed. If was actually going into this market I would have made even greater efforts in getting all the data, but for this example this should suffice. Now the next step is competition.

So far we understand the words/problems being searched and the volume at which they are searched. We also understand the major problems from our clusters. When I added up all the phrases for each cluster I see the following. I have done this to see how each cluster compares to each other.

COMPETITON

When we think of competition there are two types:

1) Who are we actually competing with?

2) What is the SEO competition?

So for point number (1) we want to do the following:

For each cluster/sub-cluster examine:

-Who ranks?

-What is being offered?

-What is the pricing?

-What do they do well?

-What do they do poorly?

-What is the free competition like?

-What is the average number of competing site (loosely)?

-What is the PPC pricing like, is this an option?

So start with the highest demand phrases from each cluster and search them in Google.

Then note:

 

-Who ranks

i.e.

mycompetitor.com

-What is being offered

What is being sold as a solution that is competing against you?

-What is the pricing

What is the price of the solution being sold?

-What do they do well

In your opinion what do you like about the site?

-What do they do poorly

In your opinion what do you not like about the site?

-What is the free competition like

If your selling a info based product you need to consider what free information is being given away.

Then you need to consider given this free material is out there will people be inclined to buy.

 

-What is the average number of competing site (loosely)

When you search a term in Google it will report in the top right corner the number of sites ranking for the search you just did.

-What is the PPC pricing like, is this a option

You can get an Adwords account and see what it would cost to bid on your terms for Pay Per Click traffic.

As you do this for highest demand phrases in each cluster you should start to see a trend of the same sites starting to show up over and over. Once you have a good sense of this you should have a solid idea as to who your competition is. Ask yourself:

“how will it fit in”

“Is this room for me”

“Am I sophisticated enough to compete”

You don’t have to record every detail of every site. But you are trying to see what you potential visitors will see. Then upon that you need to get a sense of who your competition is and how you might or might not see yourself fitting in that market.

Finally there is checking the SEO competition.

CHECKING SEO COMPETITION – ADVANCED OPTION

Checking the SEO competition is a more of an advanced step. For those who do not understand SEO, you can skip this step. It is OK if you cannot follow the steps proceeding. If you have done all the above you are still in much better shape than anyone who has not done that. But for those who want to be in depth can follow this process explained below. In this example I am going to be using SEO Quake to examine the level of competition for my keyword and clusters.

How – use SEO Quake to examine SEO competition when deciding on what keyword to optimize for your website.

What – SEO Quake is a free browser plug-in that is easy to use and provides critical information about what keywords we have a chance at ranking for.

Why – because we should target those keywords that are the “low lying fruit” and will be easier to get attainable results from.

When – this should be done during keyword research and planning SEO strategies.

When we want to plan SEO we should consider what is the competition going to be like for our phrases? Some topics (keywords) may be hard to rank for because of the power of the influence by other competing sites. While other topics maybe easier to exploit. So we need to inform ourselves of what will be the easiest keywords or problems to exploit. To determine what phrases or markets to target we need to look at what makes the top sites in our potential market show up in the SERP (Search Engine Results Page) in the first place. You need to consider these points when coming up with a plan to pit yourself against the competition. Please note the following points are just guides or things to consider when you’re looking to see how tough the SEO competition is. There is not exact number or rule when looking at these points.

1) You will want to avoid competing with phrases that show a high number of competing sites.

I.e. Golf has 550 million competing sites in Google. To rank in the top or even get a trickle of traffic is going to take a lot of work. The heavy hitters have invested massive resources in dominating the top spots for broad topics.

2) Sites that have a high Google PageRank. PageRank is a vote by Google as to loosely “how much Google respects this site”.

Google describes PageRank:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important“.

In other words, a PageRank results from a “ballot” among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page. Google assigns a PageRank from 0-10 for each webpage on the Internet; this PageRank denotes a site’s importance in the eyes of Google. The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. It is known that other factors, e.g. relevance of search words on the page and actual visits to the page reported by the Google toolbar also influence the PageRank. In order to prevent manipulation, spoofing and spamdexing, Google provides no specific details about how other factors influence PageRank.

If the top 10 sites have a high PR then this could be an alarm for you. PageRank is just one of many factors.

3) Google index – How many pages a website has listed in Google. While there is no number to look out for per se it does give us another factor to consider. Sites with many pages can sometimes be more sophisticated and well developed sites. If the top 10 sites have a high Google index then this could be an alarm for you and would perhaps warrant you examining these very sites.

4) Yahoo links – how many inbounds links point to this page. Inbound links are king! If the top ten sites have a high inbound link count ask yourself can you compete or even plan to compete with these ranking sites. What will it take to match or beat their linking prowess.

5) Yahoo linkdomain– how many inbounds links point to this domain in total rather than any specific page.

6) Alexa rank – Alexa is a database of information about sites that includes statistics, related links and more. All of this information can be found on Alexa’s Site Overview pages, Traffic Detail pages and Related Links pages. To access these pages, simply type the URL of any site into the Alexa Search box. Seo quake will show the Alexa ranking for each site in the top 10. Lower number in this case means this site is getting a lot of traffic. Sites with a low Alexa Raking could be an alarm that you competing against popular sites. Don’t fuss too much with these figures.

7) Webarchive age – How old is the domain. Search engines like “mature or older” websites. If the top 10 sites have old domains this is something you will pay attention to.

Again for all of these factors there are no rules per se on what good numbers are as each market is so different. So we use these attributes to gauge where the path of least resistance lies.

SEO BASICS

SEO consists of 2 elements:

1) On page elements

2) Off page elements

On page elements include:

Filename name of your pages i.e. how-to-organic-garden.htm

Title of your pages

Meta-Description

Text on the pages (page content)

Names of Images

**Etc etc. Basic SEO stuff.

These on page elements are easy enough to control and can be modified to whatever suits our needs and goals.

But off page elements are things we cannot as easily control. This is important to consider when we look at the competing sites out there.

Off Page SEO elements:

Inbound Links – links that point to a particular site.

Why do I care?

Inbounds links help us rank higher in the search engines.

Can you compete with sites that have 10,000 in bound links. What markets or phrases show soft competition?

Before we plan out our SEO strategy or validate our Niche market we need to understand what keywords we will be able to expect to rank for. When we look for phrases to target we want to find the ones that are easiest to rank for and start with that low lying fruit.

We use SEO Quake to find out how much effort will be required to get in the top listings of the search engines. SEO Quake can tell us for each keyword phrase who ranks in top 10 in Google for a given phrase these attributes:

Google PageRank

Google index

Yahoo links

Yahoo linkdomain

Alexa rank

Webarchive age

In this example I have two clusters of keywords that I want to examine. A cluster or a problem statement is a group of phrases that have the same or very similar problem. Each cluster represents a focused area in the market of “organic gardening”

I will now examine the competition and demand of my clusters.

Below is cluster for example.

Each cluster has 3 columns

1) Keyword that will be examined

2) The monthly total searches estimated and amount for each phrase

3) The Problem Statement (Cluster) that the keyword belongs to.

KeywordMonthly (40)Problem Statement
starting an organic garden8start
start an organic garden7start
starting an organic garden from scratch5start
how to start your own organic garden5start
how to start an organic garden3start
start organic garden3start
starting organic gardening3start
organic gardening how to start2start
starting an organic vegetable garden2start
starting organic vegetable garden2start

So now that I have installed SEO Quake and have turned it on I can now begin. For each clusters I am going to start searching in Google my phrases with the highest demand and work my way down. The higher the monthly demand usually tends to be the most competitive.

In this case my highest demand phrase for my cluster is:

 

starting an organic garden

 

Again start from the highest demand and work your way down. As you go through the first few you should be able to quickly get a general sense of what the numbers are going to look like. Examine as many from each cluster that you feel you need to understand this market. If you find all the data overwhelming than just do the top 3 phrases in each clusters. This will still serve you well.

SEO quake reports this SEO data on the Google results page.

Caution: Only turn this tool on when examining SEO Data as it will slow down your browser.

So now we see the first two websites that rank for “starting an organic garden” from the Google Top 10 results page.

We note that Google has 2.46 million competing sites.

Now SEO Quake has added some useful data for us.

I.E.

Google PR – PageRank is a vote by Google as to loosely “how much Google respects this site. In this case the site has a PR of 2 which is lowish.

Google index – How many pages this site has listed in google. In this case the site has 1,600 pages listed in Google. Nothing too suspect here but notable

Yahoo links – how many inbounds links point to this page. 4 inbounds links is quite low and easily attainable to out perform

Yahoo linkdomain– how many inbounds links point to this page. This is a lot of inbound links that go to a very broad site. This is worth noting as they may have a lot of clout. Might even warrant you visiting the site to see what is going on.

Alexa rank – Alexa rank in this case is very low (This means they are a large players serving up lot of traffic). This will warrant you looking at who this site is and what they are doing.

Webarchive age – How old is the domain. Search engines like “mature or older” websites. This site is very old and is worth nopting.

So the top ten sites look like this for organic gardening pest control.

Google PRGoogle indexYahoo linksYahoo linkdomainAlexa rankWebarchive agePages Ranking
2666,00048,142,005635Nov 28 19992,460,000
n/a1,60063,6597,478Dec 22 1997
425,100722,408106,844Aug 29 2003
21,510,000-2,016,283297n/a
429811,87086n/a
42982711,87086n/a
4163,00052,025,622807Mar 11 2005
33,72017136,472226,223Nov 11 1996
592,20044822,47543,163Jan 25 1999
31004526452,437,134Sep 22 2002

What you are seeing above is table of the top 10 sites for organic pest control and their basic SEO attributes. You will go through your phrases for each cluster recording this information. As you work down the list you will eventually get a good idea of what each cluster is shaping up to be. You can stop once the data starts showing the same sites showing up over and over or if you think you can now understand the level of competition for this cluster. I mentioned before that there are no specific numbers ranges that are good or bad. This is because each market is unique and has too many variables to explain in this guide. But rather treat this data as relative and go with the phrases or problems that will be the easiest to exploit. As you work with this process you will gain the advantage of the seasoned eye and will be able to use this data in a most powerful fashion. Then you will be able to come up with an action plan as to what priority you will be applying to what phrases and potential sub markets when you are ready to start your SEO efforts or validating your Niche Market. This is a somewhat advanced technique and I don’t expect everyone to master this right away.

If you have made it this far I salute you for putting up with this long winded article. This guide is based on my 10 years of keyword research. My goal was to show you the essential steps in keyword research. I am always looking to improve this guide and I would appreciate any feedback, be it good or bad.

Help me to help you master this essential skill.

Mainly I would like to know was this helpful?

Why or why not.

 

Warmest regards,

Geoff Dyck

 

PinterestShare