Why Facebook Advertising Is Beneficial To Your Business
Enhanced Audience Targeting
Facebook advertising provides you the opportunity to really hone in on your audience. You’re able to use the power of Facebook’s data—which means you’re able to reach new people who are similar to your customer base, and are likely to be interested in your business. The targeting options are truly game changing:
- Tap into recent purchase behavior.
- Get creative with life-event targeting.
- Use custom audiences to nurture leads and build loyalty.
- Create audiences that look like your own targets (“lookalike audiences”).
- Layer targeting options to get super granular with your targeting
Reach your mobile audience
Mobile usage has also surpassed desktop usage since 2014, which is another reason why Facebook advertising benefits your business in reaching your mobile audience. Mobile users are also more likely to engage with service type businesses.
Cost Effective Marketing
Facebook advertising often has a lower cost than other platforms, due to this platform being still in its infancy. In fact it is one of the few platforms that allow a small business to afford buying brand awareness.