Finding the busiest day or busiest hour in Google Analytics is a 60 second job. This used to be a pre-made report, but Google Analytics now has you make this report yourself. Lets us get started…
For those that do not want to learn how to make these reports I have included two links. Simply click on the link and it will add the report right into your Google Analytics.
Busiest Day of the Week: https://www.google.com/analytics/web/permalink?uid=2wwKhoVQRMOidkIyrLqMgQ
Busiest Time Of Day: https://www.google.com/analytics/web/permalink?uid=OUvLYZiiRwu9lQYbIYHSOg
For those that do want to learn how to make these reports can carry on with the instructions below.
1) Click “Custom Reporting” found on the top leftish menu area
2) Click “+ New Custom Report”
3) Supply a “Title” that is of course meaningful to the report
4) Add “Visits” from the Metric Group area
5) For your dimension choose “Day of week”
6) Click “Save”
After you have clicked save you will be taken to a somewhat confusing page about your stats. The image below is what the report looks like.
The green area I have highlighted in the chart lists the busiest days, #1 being the most busy and #7 being the least busy. The purple area I have highlighted represents the corresponding day. In this case the busiest day is the second day of the week.. Since I am in Canada the first day of the week is a Sunday (or Zero day). As we can see in the report the Monday had 573 visits and this matches the visitors column on the right area.
Note: some countries consider Saturday or Sunday the first day of the week. Canada and the USA consider Sunday as the first day of the week and Monday the first working day of the week.
To calculate the busiest hour is also pretty darn easy. Follow the same instructions as above but add an sub-dimension as I will show you below.
Google Analytics will show you in descending order the visitors per hour. Now go to your site and see what you busiest day and or hour is. If you found this to be useful leave me a comment.
Author: Geoff Dyck